The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan

The Ultimate Marketing Plan

I received The Ultimate Marketing Plan, 4th Edition, as one of the extras included with my subscription to Glazer-Kennedy Insiders Circle. Originally written in 1991 by Dan Kennedy, he’s done an excellent job of updating the book over the years.

My biggest takeaway is that most business owners “poke” at marketing. Or entrepreneurs have no marketing plan at all! Even worse, many business owners spend large amounts of money on “conventional” marketing that isn’t measured OR effective. If you’re the guy or gal who has bought billboard or Yellow Page advertising and have NO IDEA if it works—this book is for you.

This book is a MUST HAVE for any business owner or would-be business owner who is not familiar with marketing for small business.

The book is filled with tips on how to market with little to no money and also gives the reader four “Ultimate Marketing Sins” to avoid if your goal is to make money in your business.

The book is based upon Dan Kennedy’s philosophy of, “Getting the right message, to the right people via the right media and methods—effectively, efficiently, and profitably.” Dan spends considerable time explaining the Ultimate Marketing Plan as well as giving many examples of business owners who have successfully used his method.

Included in the book are 17 “Ultimate Marketing Secret Weapons,” each explained and expounded upon. Add to this a resource page, bonus chapters, and an index for reference, The Ultimate Marketing Plan will become your go-to guide for building a successful marketing strategy.

I highly recommend The Ultimate Marketing Plan, 4th Edition, for any entrepreneur. It’s available anywhere good books are sold, or you can receive a personal FREE copy by signing up for a, FREE two-month, membership in Glazer-Kennedy Insiders Circle. Just click on The Most Incredible Free Give Ever link at the top of the page.

Here’s to your success!

Have you read The Ultimate Marketing Plan? If so, what tips did you learn? Leave a comment below!

 

Keith is the resident writer and troublemaker at Empowered Pros.
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