Interesting and Relevant Content Marketing

Interesting and Relevant—Does That Describe Your Content Marketing?

Interesting and Relevant?

Interesting and Relevant?

You want to build your business by adding interesting content to your website. You’ve read several articles about how today’s markets are driven by “content marketing”.

So what is content marketing how do I get started?

Unfortunately, when most business owners think of content marketing they think it is nothing more than an email campaign. NOT SO, it can, and should, be much more.

The premise of content marketing is that by providing interesting and relevant information to interested people you are developing future clients or customers.

Interesting and relevant are important if your content marketing campaign is to be successful. In a world bombarded by copious amounts of information people pick and choose what they read or watch quickly. If you can’t catch your prospective audience immediately, you are wasting your time.

What’s interesting? Look at what’s going viral on Twitter or YouTube. People today want to be entertained. We don’t surf the net to read BORING…boring, the biggest mistake a marketer can make. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Branding Is Overrated

Branding is Overrated

Branding Is Overrated

Branding Is Overrated

That’s right, branding is overrated. I know you just fainted at the thought of such heresy. Now get  up off the floor and hear me out.

In my humble, but accurate opinion, too much time and money is spent on branding. Too many businesses try to brand themselves too soon and that is worthless. Worthless that is until you and your company have enough customers and sales to be concerned about branding.

Let’s start from the beginning. When should you spend money on branding? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What a Gecko Taught Me about Marketing

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What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

“Imitation is the sincerest form of flattery,” said writer Charles Caleb Colton. We see that form of flattery in business in many forms.

Marketing is one of the areas where one company attempts to gain the success of another by imitating advertising or marketing efforts.

Take, for example, the Geico gecko. A humorous little character moved the company’s marketing efforts forward and took market share from other insurance companies.

 

Result: Humorous characters pop up in Allstate, Nationwide, and Farmers insurance commercials. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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3 Secrets to Build a Solid Business

3 Secrets to Build a Solid Business

As a new or aspiring business owner you need to live by the old saying, “Fail to Plan—Plan to Fail”.Person Drawing Success Words on Glass Board

Pretty simple really. If you plan on building a successful business, whether from the ground up or from a stagnant start, you’ve got to put pen to paper and make some plans. Follow these three “secret” plans and you’re well on your way to a successful business.

SECRET #1: Strategic Plan—This is your road map. Strategic plans are an ongoing process designed to provide a foundation for a businesses’ strategies, short- and long-term activities.

Strategic plans will include goals and objectives highlighting planned achievements relating to the business and its customers in the near-term…say within a year.

A strategic plan includes key strategies that will identify what success will look like in the future and plans that outline major programs with specifics of who, what, where, and when, and how. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Sales Versus Marketing

Sales Versus Marketing

Sales & Marketing business signpost

Sales Vs Marketing

I have to admit, I’m a groupie for Jim Koch, founder of Boston Beer Company; makers of Samuel Adams Beer.

I’m an admirer not only from a business standpoint—taking a beer recipe to billionaire in thirty years. But…I also have to admit as a beer drinker I like his beer and his way of doing business.

In an article by Drake Baer on Business Insider, Koch tells Baer Boston Beer built their business on sales, PERIOD. They didn’t hire a marketing person until after they were in business for 10 years. You’ll find the full article HERE Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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4 Secrets to Increase Your Productivity

4 Secrets to Increase Your Productivity

“It seems like the more I do, the less I get done.”

Do those words sound familiar? If so, incorporate the 4 secrets I’ll share with you today and that phrase will be a thing of the past.

Setting the Stage to Increase Your productivity

As a business owner or entrepreneur you are the chief visionary of your business(s). Any activity you do on a day-to-day basis that takes away from steering the course for your company is wasted energy.

The Pareto Principle

pareto-principle

The Pareto Principle

Probably better known as the 80/20 rule, the Pareto principle, or law, states that essentially for any activity, 80% of success is accomplished by 20% of the effort and therefore 80% of effort only accomplishes 20% of success.

For example, 80% of the sales in your company is a result of 20% of the activity. Put another way, 20% of your sales staff is producing 80% of your sales while the other 80% of your staff is only producing 20% of sales.

The same holds true for you, the visionary of your company.

As Lee Milteer, success author and coach points out; on a daily basis that 20% equates to approximately 96 minutes of PRODUCTIVE time. Think about that; just an hour and a half of time to get your most productive time. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 1)

Affiliate MarketingIf you have a blog or marketable item to sell, affiliate marketing could be just what you’re looking for to reach your prospects. Affiliate marketing gives the online entrepreneur the ability to tie into other marketers and websites such as Amazon.com, ClickBank, Commission Junction, etc. and make money by selling products through your website or your email contacts AND through other websites and email contacts.

How does it work? Glad you asked.

Most neophyte web marketers believe they can simply build a website or blog then sign up for a few affiliate programs and roll in the dough. The hope and pray people will show up on their site and magically folks will be interested in what they’re selling. In an effort to drive traffic to your site and build up your unique hits per page, you’re willing to spend a lot of time and money taking advice from the “pros”. The sad truth is, while there are plenty of “experts” out there who will sell you their latest how-to “get-rich-quick” as an affiliate program and ways to make money on the Internet…99.9% of these guys are selling…well, to put it bluntly, CRAP.

It’s the old adage, “If it sounds/looks too good to be true, it probably is.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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5 Keys to Attraction Marketing

5 Keys to Attraction Marketing

Attraction Marketing

Attraction marketing has become pretty much the new standard in online sales. If you’re not familiar with attraction marketing, the be premise is rather than “pushing” your product or service on potential clients or customers, you “attract” those potential customers to you by provide value before attempting a sale.

It seems like common sense; you fulfill a customer need or desire without the sale and later the sale will come because the potential client has been attracted to your honesty, your expertise, and you integrity. It doesn’t take a rocket scientist to understand this type of marketing is much more efficient and rewarding than the old “push” marketing. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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