How NOT to Market Your Business

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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One Year-Part II

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Triple Your Sales in One Year—Part II

Triple Your Sales

Triple Your Sales

Thursday I talked about three steps to help you triple your sales. I’ve assumed you’ve identified your product and market fit and have an idea of what traffic source you’ll use to drive traffic to your website. With those first two critical steps accomplished it’s on to:

1. Develop your LEAD MAGNET. Remember this is a FREE item of value to your lead.

2. Once the LEAD MAGNET is developed, you’ll offer something of value FOR SALE to your lead. You want to get your lead to purchase something from you. We called this a TRIPWIRE.

3. And the third step we discussed was actually selling your CORE PRODUCT or products to your customer.

By just concentrating on adding a lead magnet and tripwire item to your marketing efforts it is not inconceivable that you could easily triple your sales…in one year or less.

Two Critical Steps to Triple Your Sales

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One year (Or Less)

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Triple Your Sales in One year (Or Less)

Triple Your Sales

Triple Your Sales

If I could show you a fairly easy way to triple your sales, would you be interested? That’s a pretty dumb question, right; who wouldn’t be interested in increasing your sales? All right then, roll up your sleeves, pull out your notepad, grab a pen and let’s get started.

The techniques I’ll share with you today have been used by hundreds of online and offline entrepreneurs. They’ve seen these methods work in their businesses, regardless of industry. If you’ll do you homework and apply these principles as well, you could the same, if not better results.

I’m going to assume you’ve already taken the time to determine your product and market fit as well as your traffic source. Product and market fit is simply best market (client/customer) for your product/service. Traffic source is simply what will drive traffic to your website: Facebook, YouTube, Google Ads, etc.

Step One: Once you’ve determined your product and market fit and your traffic source you’ll need to identify a LEAD MAGNET. The lead magnet can come in several forms but it’s almost ALWAYS FREE and is designed to have your potential client or customer provide you with a name and email. In order to entice said client/customer, we’ll need to provide them with a “Wow”. That wow could take the form of a bit of information: free report, booklet, white paper, etc. It could be a free sample, or a free catalog (which can provide prices for high-end items that might scare off a prospect initially). Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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