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Positive Customer Experience — Competing with Amazon

Positive Customer Experience-Competing with Amazon

Positive Customer Experience-Competing with Amazon

In a recent article on Direct Marketing News, Senior Editor, Al Urbanski breaks the code on how to win against Amazon!

Well, not really.

What Mr. Urbanski points out is, like Google, Amazon uses an algorithm to rank queries in their search box. Google’s algorithm is looking for the best answer to a question in its box. Amazon gives an answer based upon three main areas including customer experience.

I have to admit that came as a surprise to me. We own an online retail business that sells on Amazon. Like most sellers we believed we were competing against lowest prices. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Secret Truth about Social Media

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The Secret Truth about Social Media

Google Plus!

Google Plus!

Let’s face it, you can’t turn around today without seeing an article about how important social media is to your business. But the secret truth is…social media doesn’t make that big an impact on your sales.

OK, you can get up off the floor now. I’m sure you either fell out of your chair reading that statement or rolled on the floor laughing. But before you click away from this article, you might want to read a bit further and learn the truth.

The truth is, the social media myth is BIG business.

A Google search on “social media training” reveals page after page of institutions and individuals ready and willing to take your money and train you how to “optimize” your social media.

A search for “social media services” has the same results. If you don’t want to learn how to successfully deploy social media for your business, they’ll do it for you. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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