What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Secret Truth about Social Media

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The Secret Truth about Social Media

Google Plus!

Google Plus!

Let’s face it, you can’t turn around today without seeing an article about how important social media is to your business. But the secret truth is…social media doesn’t make that big an impact on your sales.

OK, you can get up off the floor now. I’m sure you either fell out of your chair reading that statement or rolled on the floor laughing. But before you click away from this article, you might want to read a bit further and learn the truth.

The truth is, the social media myth is BIG business.

A Google search on “social media training” reveals page after page of institutions and individuals ready and willing to take your money and train you how to “optimize” your social media.

A search for “social media services” has the same results. If you don’t want to learn how to successfully deploy social media for your business, they’ll do it for you. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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5 Steps to Improve Your Social Media

5 Steps to Improve Your Social Media

Facebook-Social Media?

Facebook-Social Media?

Let’s get something straight; social media isn’t a new thing. It didn’t start with MySpace.com, or Facebook.com, or even Twitter.com.

Social media has been around for quite a long time. In fact it dates back to the 19th century…yep, the good old 1800’s—perhaps even further back.

What is Social Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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How To Lose Money Online

Lose Money Online?—Here’s How

An Easy Way to Lose Money Online

I was at a craft brewery recently while on an out-of-town trip. Located in a small town in the American Northwest, we were told they keep odd hours and may not be open if we dropped by. Since it was a beautiful Saturday afternoon we decided, what the heck, and went for it.

The brewery/restaurant was a converted home, off the main drag but easy to find and best of all, it was open. A couple of patrons were out front enjoying the sunshine and libation. From the outside the place didn’t look all that busy.

Inside we found a nice ambiance, it reminded me of an English pub (I spent five years in England sampling the local ales while in the Air Force so consider myself somewhat of an expert). The staff was pleasant and helpful but most of all the beer was EXCELLENT. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Facebook Censorship

Today I’m going to link to a blog article form TechCrunch.com by Colleen Taylor. I believe bloggers and readers need to remain informed on what type of “policing” goes on on the Internet in order to maintain a free and open exchange of information and ideas.

We’ve seen other instances of Facebook censoring writers and this appears to be another one.

TechCrunch Article

What do you think about Facebook censoring comments and posts? Please leave a comment below.

Keith is the resident writer and troublemaker at Empowered Pros.
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Facebook Marketing Ideas

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Facebook Marketing Ideas—Reaching Over 900 Million Prospects

 

Facebook Marketing Ideas

Now from the start I have to admit that I’m not a Facebook guru. In fact, up until yesterday I’d probably be the LAST guy you’d want to listen to about marketing on Facebook.

But then I got an e-mail from John Chow offering a free webinar about Facebook Marketing being presented by Amy Porterfield . If you didn’t know, Amy is a social media specialist and co-authored Facebook Marketing All-In-One for Dummies.

Amy, by-the-way, has a background in marketing with Harley-Davidson and worked with Anthony Robbins two more reasons for me to listen to this Facebook Marketing expert.

All I can say is…WOW! Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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