Dare To Be Respected!

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Dare To Be Respected!

respect

Dare To Be Respected

Dan Kennedy has a saying when it comes to business leaders, “You need to trade being liked, for being respected.” As harsh as that may seem, he’s got a point. The problem with being liked in business is people have a tendency to use you as a door mat.

We’ve all heard that the best way to get respect is to give respect. Up to a point I agree. In theory that’s a great idea. Let’s look at reality.

Michael Masterson in his book, Ready, Fire, Aim points out there are two different types of business people. The ones who need to win at all costs and those who know that winning by walking over people may get you rich, but at the end of the day it doesn’t SUSTAIN business.

If you’re dealing with the “winning at all cost” types, you can respect them all you want, they’ll never respect you…instead, they’ll walk all over you at the first chance. So what’s the answer?

It’s human nature to want to be liked. When you own a business, it’s only natural to want to be liked. We believe being liked means more business. This idea ain’t necessarily so. In business what we’re really looking for is our ideal client or customer. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What Drives Our Nation?

What Drives Our Nation?

“Don’t let anyone tell you…that it’s corporations and businesses that create jobs.” Hillary Clinton at a campaign event Friday, 24 October 2014, for Martha Coakly.

What Drives Our Nation?

What Drives Our Nation?

My youngest son is a retail store manager in a Las Vegas mall. He’s been involved with retail since his college days at the University of Reno.

He started his retail career a salesperson working at the Reno Apple retail store where he managed to move up the ladder from salesperson to training manager in that store.

It isn’t hard to make the stretch that his background in Navy Junior Reserve Officer Training Corps helped establish the leadership skills he’s used to become successful in retail.

After a couple of years with Apple he took a position as assistant manager  and then manager for a major audio retail store in Northern Nevada.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 1)

Affiliate MarketingIf you have a blog or marketable item to sell, affiliate marketing could be just what you’re looking for to reach your prospects. Affiliate marketing gives the online entrepreneur the ability to tie into other marketers and websites such as Amazon.com, ClickBank, Commission Junction, etc. and make money by selling products through your website or your email contacts AND through other websites and email contacts.

How does it work? Glad you asked.

Most neophyte web marketers believe they can simply build a website or blog then sign up for a few affiliate programs and roll in the dough. The hope and pray people will show up on their site and magically folks will be interested in what they’re selling. In an effort to drive traffic to your site and build up your unique hits per page, you’re willing to spend a lot of time and money taking advice from the “pros”. The sad truth is, while there are plenty of “experts” out there who will sell you their latest how-to “get-rich-quick” as an affiliate program and ways to make money on the Internet…99.9% of these guys are selling…well, to put it bluntly, CRAP.

It’s the old adage, “If it sounds/looks too good to be true, it probably is.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Business Redo’s

Business Redo’s

REDO

REDO

One of the neat things about playing video games is the “redo”. Whether you’re playing Mario Brothers, Call of Duty, or Pong (some of you remember that one) if you lose the game you get to start over again—you get a redo.

When it comes to starting a business you can get redo’s as well…but at a price. Let’s face it, some of the most successful entrepreneurs, politicians, and leaders (notice I separate politician from leader) had their share of redo’s. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Make Money Online

Make Money Online

I watched an interesting webinar the other day by Jay Kubassek of ProU that brought up some interesting points I thought I’d share with you today.

It seems that in the past couple of years more and more

Make Money Online

people are searching Google to find out how to make money online. In fact, he pointed to a 400% increase in searches in the past two years!

Four trends since the beginning of the 2008 recession have caused many former employees, small business owners, and even business executives to look at how to make money online.

Is it any wonder?

Trend number 1: Underemployment. Not only are people unemployed but many more are UNDEREMPLOYED. How many of you are currently working for less than you were five or six years ago…please leave a comment if you are!

Trend number 2: Online advertising has EXPLODED over the past few years AND more-and-more people are comfortable searching online for items including how to make money online.

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Keith is the resident writer and troublemaker at Empowered Pros.
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