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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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