Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

Thursday and day two of AWAI’s Bootcamp started early with breakfast at 7:00 AM followed by a break-out session on Financial copywriting at 7:05. So, I grabbed a cup of coffee and was able to get a seat before the room became SRO (standing-room-only).

The host and presenters, Charlotte Crockett, Chris Allsop, and Guillermo “G” Rubio, discussed some of the fine points of writing copy for financial markets and surprisingly, having a business or financial background wasn’t necessary to break into this market. What WAS necessary was a desire to learn…go figure!

While focusing initially on writing controls for financial newsletters, stock offerings, and alternative investment analysis, I was surprised to find financial copywriting also includes areas such as credit cards, insurance, and other financial vehicles.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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