Interesting and Relevant Content Marketing

Interesting and Relevant—Does That Describe Your Content Marketing?

Interesting and Relevant?

Interesting and Relevant?

You want to build your business by adding interesting content to your website. You’ve read several articles about how today’s markets are driven by “content marketing”.

So what is content marketing how do I get started?

Unfortunately, when most business owners think of content marketing they think it is nothing more than an email campaign. NOT SO, it can, and should, be much more.

The premise of content marketing is that by providing interesting and relevant information to interested people you are developing future clients or customers.

Interesting and relevant are important if your content marketing campaign is to be successful. In a world bombarded by copious amounts of information people pick and choose what they read or watch quickly. If you can’t catch your prospective audience immediately, you are wasting your time.

What’s interesting? Look at what’s going viral on Twitter or YouTube. People today want to be entertained. We don’t surf the net to read BORING…boring, the biggest mistake a marketer can make. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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All Work and No Play

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All Work and No Play—Why Bloggers Quit

With over 100 million blogs estimated to be online today it’s only natural that a business owner would question why a blog would be a lucrative tool to increase business. The short answer is that most bloggers don’t make it past three months.

All Work and No Play

Why not?

As you know, the goal of a blog is to bring traffic to your website, give value to those who read our blogs and develop a loyal following of readers. As a business owner, if you have identified your audience properly those followers will, hopefully, become patrons/customers at some point. If you are a network marketer or involved in a multi-level marketing company those followers could become distributors. Blogging could and should lead to a win/win situation. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Great Blog Content

 

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Great Blog Content—5 Easy Ways to Get Ideas About What to Write

Blogging is one of the fastest growing, easiest, and least expensive ways to build a business online. Whether you goal is to increase traffic to an offline business or use the power of the Internet to grow an online business blogging may be for you.

One of the challenges people give for not starting a blog or foundering after a few weeks of blogging is the inability to come up with content to write about.

Let’s assume, and yes I know what “they” say about assuming, you have a blog already. If you have used Ray Higdon’s Prospect Target Matrix and have defined your target audience the rest will be easy. If you haven’t narrowed down who your target niche is I suggest you take time and decide who exactly are you writing your blog for. Bypassing this important step will only lead to frustration on your part. Haven’t you had enough frustration working your JOB?

 So how do you come up with great blog content? Content that will bring people to your blog? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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