Interesting and Relevant Content Marketing

Interesting and Relevant—Does That Describe Your Content Marketing?

Interesting and Relevant?

Interesting and Relevant?

You want to build your business by adding interesting content to your website. You’ve read several articles about how today’s markets are driven by “content marketing”.

So what is content marketing how do I get started?

Unfortunately, when most business owners think of content marketing they think it is nothing more than an email campaign. NOT SO, it can, and should, be much more.

The premise of content marketing is that by providing interesting and relevant information to interested people you are developing future clients or customers.

Interesting and relevant are important if your content marketing campaign is to be successful. In a world bombarded by copious amounts of information people pick and choose what they read or watch quickly. If you can’t catch your prospective audience immediately, you are wasting your time.

What’s interesting? Look at what’s going viral on Twitter or YouTube. People today want to be entertained. We don’t surf the net to read BORING…boring, the biggest mistake a marketer can make. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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It’s All About You

It’s All About You

It's All About You

In Chris Guillebeau’s recently released book, The $100 Startup, he explains that the most successful business owners he interviewed for his book had two key themes.

1. They were looking for freedom.

2. Giving value was the way to achieve their freedom. 

Giving value makes this blog site all about you.

Most people who write blogs do so to share their experiences, likes, dislikes, etc. with others. Blogs are generally personal journals written by millions of people with something to say and wishing to be heard.

The majority of blogs are a one-way street. The blogger writes, the reader reads, and perhaps if the reader adamantly agrees or disagrees they will post a comment.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How To Lose Money Online

Lose Money Online?—Here’s How

An Easy Way to Lose Money Online

I was at a craft brewery recently while on an out-of-town trip. Located in a small town in the American Northwest, we were told they keep odd hours and may not be open if we dropped by. Since it was a beautiful Saturday afternoon we decided, what the heck, and went for it.

The brewery/restaurant was a converted home, off the main drag but easy to find and best of all, it was open. A couple of patrons were out front enjoying the sunshine and libation. From the outside the place didn’t look all that busy.

Inside we found a nice ambiance, it reminded me of an English pub (I spent five years in England sampling the local ales while in the Air Force so consider myself somewhat of an expert). The staff was pleasant and helpful but most of all the beer was EXCELLENT. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Get Serious About Business

Get Serious About Business

Most new entrepreneurs will start a home-based business much like a Kentucky Derby racehorse bolting out of the gate at full

Get Serious About Your Business

speed. After a couple of laps, however, they slow down and all too often come to a complete stop.

This is especially noticeable with those business owners who decide to begin their online presence with a blog. After a few short weeks the blog posts slow down and after a few months will come to a complete stop.

To turn you hobby into a business YOU MUST get serious about your new endeavor.

Here are five strategies to help you get serious about your business. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Get Organized

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Get Organized—Or How to Eat An Elephant

Get Organized

Get Organized

Does it seem like the more you do, the more you have to do? Starting or running a home-based business can seem like that especially when you first start. It seems like you can NEVER get organized. I know, for example, that when I started my blog I thought it was going to be a pretty simple process. All I had to do was get a domain name, set up my WordPress account and I’d be off to the races.

I had no clue about things like Search Engine Optimization (SEO), syndicating, affiliate networking, and the list goes on. It seemed like the more I learned about blogging the more I needed to learn so I spent hours, days, studying the experts, reviewing software, plug-ins, and the list goes on.

So what did I do to get organized and make it a habit to blog EVERY day, learn something, EVERY day, and improve my website EVERY day? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Great Blog Content

 

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Great Blog Content—5 Easy Ways to Get Ideas About What to Write

Blogging is one of the fastest growing, easiest, and least expensive ways to build a business online. Whether you goal is to increase traffic to an offline business or use the power of the Internet to grow an online business blogging may be for you.

One of the challenges people give for not starting a blog or foundering after a few weeks of blogging is the inability to come up with content to write about.

Let’s assume, and yes I know what “they” say about assuming, you have a blog already. If you have used Ray Higdon’s Prospect Target Matrix and have defined your target audience the rest will be easy. If you haven’t narrowed down who your target niche is I suggest you take time and decide who exactly are you writing your blog for. Bypassing this important step will only lead to frustration on your part. Haven’t you had enough frustration working your JOB?

 So how do you come up with great blog content? Content that will bring people to your blog? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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