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Positive Customer Experience — Competing with Amazon

Positive Customer Experience-Competing with Amazon

Positive Customer Experience-Competing with Amazon

In a recent article on Direct Marketing News, Senior Editor, Al Urbanski breaks the code on how to win against Amazon!

Well, not really.

What Mr. Urbanski points out is, like Google, Amazon uses an algorithm to rank queries in their search box. Google’s algorithm is looking for the best answer to a question in its box. Amazon gives an answer based upon three main areas including customer experience.

I have to admit that came as a surprise to me. We own an online retail business that sells on Amazon. Like most sellers we believed we were competing against lowest prices. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Shocking Truth About Internet Sales

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The Shocking Truth About Internet Sales

Internet Sales

Internet Sales

Go ahead; take a guess as to how much business is done via the Internet. If you’re like most Americans you’ll probably guess a pretty high number. After all, since the Internet went live more and

more of us are purchasing products with our hard-earned cash online, right?

News flash, according to Forrester Research, e-commerce sales between 2012 and 2017 will only account to about 10% of retail purchases. Of course this means that 90% of retail sales come from traditional brick-and-mortar providers.

Think about that for a moment. While we’d like to believe Internet giants like Amazon.com are destroying traditional businesses, the truth is they account for a very small total of the aggregate. Don’t get me wrong, Amazon still accounts for a good share of the $3.6 trillion dollar retail market but in the big scheme of things this internet juggernaut is small potatoes.

What IS happening now and projected to happen in the future is the continued growth of sales, but more importantly, the amount of research consumers’ conduct online before making purchases.

As most of you are well aware, shoppers are using the internet to research future purchases and are becoming more comfortable with the information they find online.

Social media, retail websites, and online forums are just a few of the examples consumers use to help make buying decisions.

What does this mean to you as a business owner? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Top 10 Books for Entrepreneurs

Top 10 Books for Entrepreneurs

Top 10 Books for Entrepreneurs

Whether you are starting a business or have a business in need of a rebirth good advice   from experts can improve your chances of success.

Good advice, however, doesn’t come cheap, nor should it for that matter. If you, like most aspiring entrepreneurs or small business owners and are on a limited budget paying for that advice can be a bit of a problem.

Fortunately we CAN get quality advice from experts who can help us build our new or evolving businesses. The great thing about these experts is that you don’t have to set an appointment, be on their schedule, or pay hourly fees; instead they can work around you. These experts come to your house, your business, your car, or frankly pretty much wherever you feel is convenient.

These experts in the form of books, whether traditional or audio books, give you the opportunity to get expert advice, when you want it, how you want it, and at an amazingly low price.

What top 10 books would I recommend for you if you are starting a business, thinking about starting a business, or attempting to jump Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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