Veteran’s Day—Take Time to Thank a Veteran

Veteran’s Day—Take Time to Thank a Veteran

It’s Veteran’s Day in the United States and Remembrance Day in the United Kingdom and Canada.

Please take time and thank a veteran today.

Thank a Veteran

Remember Our Veterans

What is Veteran’s Day and Why is it a Holiday?

President Woodrow Wilson first recognized Veteran’s Day as Armistice Day in November of 1919 commemorating the end of hostilities during World War I on 11 November of that year.

It was nearly 15 years later that Armistice Day was officially recognized on June 4th, 1926  by the United States Congress in a joint resolution which stated the day should be commemorated:

“…with thanksgiving and prayer and exercises designed to perpetuate peace through good will and mutual understanding between nations…” (a ) (italics mine)

The resolution went on to say:

Whereas the legislatures of twenty-seven of our States have already declared November 11 to be a legal holiday: Therefore be it Resolved by the Senate (the House of Representatives concurring), that the President of the United States is requested to issue a proclamation calling upon the officials to display the flag of the United States on all Government buildings on November 11 and inviting the people of the United States to observe the day in schools and churches, or other suitable places, with appropriate ceremonies of friendly relations with all other peoples.” ibid (italics mine)

In 1938 Armistice Day became a legal holiday by official act in the United States and was essentially a day set aside to honor the veterans of the First World War.

It wasn’t until 1954, however, when the act was rewritten to strike out Armistice and replaced with Veteran’s.

This year marks the 60th anniversary of Veteran’s Day.

What’s the Difference Between Veteran’s Day and Memorial Day?

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4 Rules to Follow When Deciding, “What’s Your Message?”

Today we read and hear about target marketing; magnetic marketing, relationship marketing, permission marketing and I could go on.

What's Your Message?

What’s Your Message?

Marketing greats such as Dan Kennedy, Seth Godin, and others have broken the code, so to speak, on what it takes to connect with your client or customer.

Breaking the code is easy: As a business owner you MUST communicate your message to your targeted client or customer to draw them to you and build a relationship.

Implementing the code—not so easy. Read the rest of this entry

5 Steps to Improve Your Social Media

5 Steps to Improve Your Social Media

Facebook-Social Media?

Facebook-Social Media?

Let’s get something straight; social media isn’t a new thing. It didn’t start with MySpace.com, or Facebook.com, or even Twitter.com.

Social media has been around for quite a long time. In fact it dates back to the 19th century…yep, the good old 1800’s—perhaps even further back.

What is Social Media?

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What’s Your Market?

What’s Your Market?

IMG_0583

Is This The Right Market?

In my last post I talked about knowing who your ideal customer may be. See: Start With The Who.

If you’re just starting a business a good place to start is by identifying your ideal customer. If your business has stalled or peaked, perhaps you need to re-evaluate who your customer really is.

While identifying that ideal customer is important, in Eric Ries’ book, The Lean Startup, he relates how many business startups fail because they misidentify their ideal client.

In fact, the new business may have gone to great lengths to pinpoint their ideal customer only to fail miserably because their model customer wasn’t interested in the startup’s product or service.

Needless to say this can be pretty frustrating.

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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

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What Drives Our Nation?

What Drives Our Nation?

“Don’t let anyone tell you…that it’s corporations and businesses that create jobs.” Hillary Clinton at a campaign event Friday, 24 October 2014, for Martha Coakly.

What Drives Our Nation?

What Drives Our Nation?

My youngest son is a retail store manager in a Las Vegas mall. He’s been involved with retail since his college days at the University of Reno.

He started his retail career a salesperson working at the Reno Apple retail store where he managed to move up the ladder from salesperson to training manager in that store.

It isn’t hard to make the stretch that his background in Navy Junior Reserve Officer Training Corps helped establish the leadership skills he’s used to become successful in retail.

After a couple of years with Apple he took a position as assistant manager  and then manager for a major audio retail store in Northern Nevada.

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Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

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AWAI Bootcamp Day Three – Job Fair

AWAI Bootcamp Day Three — Job Fair

It’s now Friday morning and we hit the ground running with A Taste of Niche Markets” Web Copywriting Opportunities with Rebecca Matter, Nick Usborne, Heather Robson, Lori Haller, and Charlotte Crockett…I have to admit…I slept in. The good news is all the sessions are recorded and the audio will be on AWAI’s website!

AWAI Job Fair

AWAI Job Fair

After a brief Jumpstart session by Joshua Boswell, Mindy McHorse from The Barefoot Writer and frequent contributor to AWAIOnline talked about how she conquered her fear in order to achieve a six-figure income.

One of my AWAI favorites, Will Newman, gave a great presentation on The Single Most Important Secret to Headline Success. I was so impressed with his presentation and teaching ability I made up my mind to invest in the AWAI Circle of Success (COS). Will’s is one of the instructors for this program and I hope I’ll get him during my advanced training as a COS member.

Next on deck was copywriting greats John Forde of The Copywriter’s Roundtable and Jen Stevens giving us a chance to review What Worked … What Didn’t. Having the opportunity to vote on previous campaigns was an eye-opener and fortunately John gave us a great website to keep up with our review…more on this later.

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AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

Thursday and day two of AWAI’s Bootcamp started early with breakfast at 7:00 AM followed by a break-out session on Financial copywriting at 7:05. So, I grabbed a cup of coffee and was able to get a seat before the room became SRO (standing-room-only).

The host and presenters, Charlotte Crockett, Chris Allsop, and Guillermo “G” Rubio, discussed some of the fine points of writing copy for financial markets and surprisingly, having a business or financial background wasn’t necessary to break into this market. What WAS necessary was a desire to learn…go figure!

While focusing initially on writing controls for financial newsletters, stock offerings, and alternative investment analysis, I was surprised to find financial copywriting also includes areas such as credit cards, insurance, and other financial vehicles.

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