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Three Things the Military Taught Me About Business

Three Things the Military Taught Me About Business

Three Things the Military Taught Me About Business

I joined the military just out of high school and in 1996 I retired after 22 years active duty. In that time I served in both the Army and Air Force. I married a wonderful woman; we had two sons; I graduated from college, and became a commercial pilot. All in all I believe we did quite well.

During those 22 years of service I learned three lessons that have helped me in both my life AND business.

From the moment our drill instructor chased us off the bus at Fort Ord, California, our leaders taught us to discipline, teamwork, and focus.

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What Flying Taught Me About Business

What Flying Taught Me About Business           

Aviate-Navigate-Communicate

Aviate-Navigate-Communicate to Soar Your Business

When you fly an airplane it’s common to practice emergency procedures. After all, unlike an automobile, if an airplane has problem you can’t just pull over to the side of the road.

It’s easy when something occurs in a plane while in flight to get distracted by a minor glitch—a glitch that could become an accident.

In primary training, pilots memorize a phrase that helps prevent little things becoming bigger. We learn to: Aviate—Navigate—Communicate.

We’re taught to control the plane first.

Then we’re taught to navigate. Know where your airplane is and steer away from things that can get you in trouble; like mountains or bad weather.

And finally, we’re taught to communicate. Talk to our controllers, if applicable, or let someone know we need help. Read the rest of this entry

Branding Is Overrated

Branding is Overrated

Branding Is Overrated

Branding Is Overrated

That’s right, branding is overrated. I know you just fainted at the thought of such heresy. Now get  up off the floor and hear me out.

In my humble, but accurate opinion, too much time and money is spent on branding. Too many businesses try to brand themselves too soon and that is worthless. Worthless that is until you and your company have enough customers and sales to be concerned about branding.

Let’s start from the beginning. When should you spend money on branding? Read the rest of this entry

What You Didn’t Know About Your Presidents

What You Didn’t Know
About Your Presidents

The United States has seen 44 presidents since the Constitution established the office and was established in 1789.

I thought I’d spend this President’s Day telling you a few things you probably didn’t know about some of our past presidents and reference them to current events.

President George Washington

President George Washington

George Washington, our first president, warned the new nation of becoming involved in “foreign intrigue”. He believed we should be a nation of “honest brokers” much like the Swiss. He suggested we have no treaties or compacts and should be involved in trade with every other nation. Question: What would George Washington think of our ties with NATO and SEATO, today?

James Madison, one of the authors of the US Constitution vetoed the Bonus Bill of 1817. This bill called for funds to finance roads, bridges, and canals. Congress believed under the “General Welfare” provision it had the power to tax its citizens to establish such infrastructure. In Madison’s words: Read the rest of this entry

The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan

The Ultimate Marketing Plan

I received The Ultimate Marketing Plan, 4th Edition, as one of the extras included with my subscription to Glazer-Kennedy Insiders Circle. Originally written in 1991 by Dan Kennedy, he’s done an excellent job of updating the book over the years.

My biggest takeaway is that most business owners “poke” at marketing. Or entrepreneurs have no marketing plan at all! Even worse, many business owners spend large amounts of money on “conventional” marketing that isn’t measured OR effective. If you’re the guy or gal who has bought billboard or Yellow Page advertising and have NO IDEA if it works—this book is for you.

This book is a MUST HAVE for any business owner or would-be business owner who is not familiar with marketing for small business.

The book is filled with tips on how to market with little to no money and also gives the reader four “Ultimate Marketing Sins” to avoid if your goal is to make money in your business.

The book is based upon Dan Kennedy’s philosophy of, “Getting the right message, to the right people via the right media and methods—effectively, efficiently, and profitably.” Dan spends considerable time explaining the Ultimate Marketing Plan as well as giving many examples of business owners who have successfully used his method.

Included in the book are 17 “Ultimate Marketing Secret Weapons,” each explained and expounded upon. Add to this a resource page, bonus chapters, and an index for reference, The Ultimate Marketing Plan will become your go-to guide for building a successful marketing strategy.

I highly recommend The Ultimate Marketing Plan, 4th Edition, for any entrepreneur. It’s available anywhere good books are sold, or you can receive a personal FREE copy by signing up for a, FREE two-month, membership in Glazer-Kennedy Insiders Circle. Just click on The Most Incredible Free Give Ever link at the top of the page.

Here’s to your success!

Have you read The Ultimate Marketing Plan? If so, what tips did you learn? Leave a comment below!

 

A Shift in Gears for Empowered Pros

A Shift in Gears for Empowered Pros

Shift Gears

Shift Gears

After publishing articles three times per week over the past three months, EmpoweredPros.com is shifting gears.

Beginning today we’ll only be publishing one article per week which will debut each Sunday morning.

Why the change?

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How NOT to Market Your Business

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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Triple Your Sales in One Year-Part II

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Triple Your Sales in One Year—Part II

Triple Your Sales

Triple Your Sales

Thursday I talked about three steps to help you triple your sales. I’ve assumed you’ve identified your product and market fit and have an idea of what traffic source you’ll use to drive traffic to your website. With those first two critical steps accomplished it’s on to:

1. Develop your LEAD MAGNET. Remember this is a FREE item of value to your lead.

2. Once the LEAD MAGNET is developed, you’ll offer something of value FOR SALE to your lead. You want to get your lead to purchase something from you. We called this a TRIPWIRE.

3. And the third step we discussed was actually selling your CORE PRODUCT or products to your customer.

By just concentrating on adding a lead magnet and tripwire item to your marketing efforts it is not inconceivable that you could easily triple your sales…in one year or less.

Two Critical Steps to Triple Your Sales

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Triple Your Sales in One year (Or Less)

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Triple Your Sales in One year (Or Less)

Triple Your Sales

Triple Your Sales

If I could show you a fairly easy way to triple your sales, would you be interested? That’s a pretty dumb question, right; who wouldn’t be interested in increasing your sales? All right then, roll up your sleeves, pull out your notepad, grab a pen and let’s get started.

The techniques I’ll share with you today have been used by hundreds of online and offline entrepreneurs. They’ve seen these methods work in their businesses, regardless of industry. If you’ll do you homework and apply these principles as well, you could the same, if not better results.

I’m going to assume you’ve already taken the time to determine your product and market fit as well as your traffic source. Product and market fit is simply best market (client/customer) for your product/service. Traffic source is simply what will drive traffic to your website: Facebook, YouTube, Google Ads, etc.

Step One: Once you’ve determined your product and market fit and your traffic source you’ll need to identify a LEAD MAGNET. The lead magnet can come in several forms but it’s almost ALWAYS FREE and is designed to have your potential client or customer provide you with a name and email. In order to entice said client/customer, we’ll need to provide them with a “Wow”. That wow could take the form of a bit of information: free report, booklet, white paper, etc. It could be a free sample, or a free catalog (which can provide prices for high-end items that might scare off a prospect initially). Read the rest of this entry

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