Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or behind a laptop in the 21st century.

If you’d have asked me what a copywriter was ten or fifteen years ago I’d probably have slapped my forehead and shrugged my shoulders…I just didn’t know.

Many people equate copywriter with advertising men or woman. That’s an easy stretch based upon the recent success of the TV series Mad Men.

I remember watching the TV show, Bewitched as a kid and seeing Darrin Stephens, Samantha the witch’s husband hounded by his boss Larry and thinking. ‘I’d never want to do that for a living.’

Needless to say, the ad men of today are still there. One need only look at any television commercial and see how advertising agencies with hundreds of copywriters are still out there trying to “persuade” people.

What does a Copywriting Job look like in the 21st Century?

It’s actually a lot more than just television commercials.

The explosion of the Internet has seen an explosion in the need for ad copy. Whether used to persuade a PERSON to purchase an item, a BUSINESS to purchase an item, or to persuade someone to either agree or disagree with someone else’s opinion on the internet, SOMEONE is writing the copy.

In steps AWAI and it’s copywriting courses.

Founded in 1997, AWAI has become a premier training ground for up-and-coming copywriters.

It’s highly successful, The Accelerated Program for Six-Figure Copywriting, has given hundreds of people a foundation for work as either freelance copywriters, full-time employed copywriters, or has helped business owners and entrepreneurs with their marketing needs.

It’s five-part program takes novice copywriters through the basics of writing copy to the architecture of good copy while throwing in several “secrets” of highly successful copywriters.

Successful copywriters who have contributed to the course include Mark Ford, Paul Hollingshead, Joe Vitale, and John Carlton, just to name a few.

According to Internetlivestats.com there are over ONE BILLION websites online since September 2014. With over one billion websites the future is bright for copywriters.

Here are just a few areas copywriters can help with—and get paid to do it—on those websites:

  • Direct mail
  • Email marketing
  • Articles
  • Content writing
  • E-Newsletters
  • Blogging

And the list goes on.

Is a Copywriting Job for You?

Copywriting is the art of persuading…it’s sales, and with over one billion websites increasing every day, it can be a great way to work from home, earn money, and help a few clients along the way.

Keith is the resident writer and troublemaker at Empowered Pros.
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