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AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

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Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Three – Job Fair

AWAI Bootcamp Day Three — Job Fair

It’s now Friday morning and we hit the ground running with A Taste of Niche Markets” Web Copywriting Opportunities with Rebecca Matter, Nick Usborne, Heather Robson, Lori Haller, and Charlotte Crockett…I have to admit…I slept in. The good news is all the sessions are recorded and the audio will be on AWAI’s website!

AWAI Job Fair

AWAI Job Fair

After a brief Jumpstart session by Joshua Boswell, Mindy McHorse from The Barefoot Writer and frequent contributor to AWAIOnline talked about how she conquered her fear in order to achieve a six-figure income.

One of my AWAI favorites, Will Newman, gave a great presentation on The Single Most Important Secret to Headline Success. I was so impressed with his presentation and teaching ability I made up my mind to invest in the AWAI Circle of Success (COS). Will’s is one of the instructors for this program and I hope I’ll get him during my advanced training as a COS member.

Next on deck was copywriting greats John Forde of The Copywriter’s Roundtable and Jen Stevens giving us a chance to review What Worked … What Didn’t. Having the opportunity to vote on previous campaigns was an eye-opener and fortunately John gave us a great website to keep up with our review…more on this later.

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Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

Thursday and day two of AWAI’s Bootcamp started early with breakfast at 7:00 AM followed by a break-out session on Financial copywriting at 7:05. So, I grabbed a cup of coffee and was able to get a seat before the room became SRO (standing-room-only).

The host and presenters, Charlotte Crockett, Chris Allsop, and Guillermo “G” Rubio, discussed some of the fine points of writing copy for financial markets and surprisingly, having a business or financial background wasn’t necessary to break into this market. What WAS necessary was a desire to learn…go figure!

While focusing initially on writing controls for financial newsletters, stock offerings, and alternative investment analysis, I was surprised to find financial copywriting also includes areas such as credit cards, insurance, and other financial vehicles.

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Keith is the resident writer and troublemaker at Empowered Pros.
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A Pilgrimage to AWAI Bootcamp 2014

A Pilgrimage to AWAI Bootcamp 2014.

American Writers and Artists, Inc.

American Writers and Artists, Inc.

This year marks my first year at an American Writers and Artists, Inc. (AWAI) Bootcamp. I’ve wanted to go for some time and this year I was able to clear my calendar and make the pilgrimage to Delray Beach, Florida for AWAI’s four day, intensive, program entitled “FastTrack to Copywriting Success”.

Upon my arrival at West Palm Beach International Airport yesterday I met other pilgrims headed to Delray Beach for the conference. Pat, a retired psychologist who’s interested in writing for alternative health businesses and Donna, who’s already started her E-newsletter and graphic design business—thanks to recent downsizing by her former employer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret to Affiliate Marketing (Final Chapter)

In last week’s installment we discussed setting up a website using WordPress to just, essentially, talk about your passion. In keeping with our theme of our website, “Feelinggreatover50.com” we’ve taken the time to write weekly about our journey from 260 lbs of blubber to 185 lbs of health.

Over the weeks we’ve just written about our experiences…our ups…our downs. You’ve written about how you’ve spent years and money trying to get in shape but finally found the secret. Through eating Paleo and Primal with kettle bells and Crossfit exercises people don’t even recognize you.

Building an Affiliate Marketing Following

At this point you will write a short, less than 10-page free e-book explaining your journey (in general terms about how you made your transformation). Just enough information to pique someone’s interest to sign up and get the free eBook.

In the eBook you’ll explain how you read about Paleo Nutrition and Fitness and site the books you read (here’s the secret…each of those books will be hyperlinked to your Amazon Affiliate account). You’ll also site how you’re a fan of Mark Sisson’s and his Primal Blueprint books and Primal Living lifestyle (yep, you’re also a Mark Sisson’s affiliate).

In your eBook you’ll talk about the kettle bell exercises and gurus that helped you get where you wanted…and you guessed it, you’ll be affiliates to those products and services as well. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 3)

Welcome back entrepreneurs! In our first two parts of our series we looked at our first scenario and The Real Secret of Affiliate

Does Facebook Make Money

Marketing. Scenario One: You have a product or service to sell but not a lot of folks to market to.

Through Affiliate Marketing partners like ClickBank, Commission Junction and Share-A-Sale you can get access to hundreds of affiliates with hundreds of thousands of prospects and contacts who may be interested in your product or service.

The Real Secret to Affiliate Marketing: Scenario Two

Let’s look at the Second Scenario: You DON’T have a product or service to sell but you would like to monetize your blog site.

What you have is a hobby, or a passion you’d like to share—and hey, if you can make a few dollars from it—why not!

As an example, let’s just say you are over 50 and have lost over 100 lbs in the past year, lowered your cholesterol, blood pressure, and generally made your doctor smile at the great results. Now you’d like to share that information with other folks who were in your predicament. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 1)

Affiliate MarketingIf you have a blog or marketable item to sell, affiliate marketing could be just what you’re looking for to reach your prospects. Affiliate marketing gives the online entrepreneur the ability to tie into other marketers and websites such as Amazon.com, ClickBank, Commission Junction, etc. and make money by selling products through your website or your email contacts AND through other websites and email contacts.

How does it work? Glad you asked.

Most neophyte web marketers believe they can simply build a website or blog then sign up for a few affiliate programs and roll in the dough. The hope and pray people will show up on their site and magically folks will be interested in what they’re selling. In an effort to drive traffic to your site and build up your unique hits per page, you’re willing to spend a lot of time and money taking advice from the “pros”. The sad truth is, while there are plenty of “experts” out there who will sell you their latest how-to “get-rich-quick” as an affiliate program and ways to make money on the Internet…99.9% of these guys are selling…well, to put it bluntly, CRAP.

It’s the old adage, “If it sounds/looks too good to be true, it probably is.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Martini

The Martini

This Sunday, I decided to write a bit of a non-sequitur when it comes to eCommerce.

Today we talk about the martini. Yes, that icon of American business…a tantalizing combination of vermouth and vodka or gin.

The Martini

The Martini

Admired by some, reviled and repulsed by others; the martini has been a symbol of business for years.
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Keith is the resident writer and troublemaker at Empowered Pros.
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Business Redo’s

Business Redo’s

REDO

REDO

One of the neat things about playing video games is the “redo”. Whether you’re playing Mario Brothers, Call of Duty, or Pong (some of you remember that one) if you lose the game you get to start over again—you get a redo.

When it comes to starting a business you can get redo’s as well…but at a price. Let’s face it, some of the most successful entrepreneurs, politicians, and leaders (notice I separate politician from leader) had their share of redo’s. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Get Rich-GUARANTEED!

Get Rich-Guaranteed!

Oh how many times have we heard or had, “Get rich-guaranteed” implied during our lives. What’s the truth…can anyone guarantee you’ll be rich? Well…maybe.

Over the years we’ve chased all kinds of ways to get rich; and when I say rich, I really mean wealthy. Thomas J. Stanley and William D. Danko in their book, “The Millionaire Next Door” define wealthy based upon net worth. Their threshold was a net worth of one million dollars based upon assets minus liabilities equals net worth. The authors also emphasize most of the millionaires they interviewed were motivated by investing in APPRECIABLE assets—assets that grow in value vice inappreciable assets—assets that lose value. Think a home versus an automobile. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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