Sales Archives

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Positive Customer Experience — Competing with Amazon

Positive Customer Experience-Competing with Amazon

Positive Customer Experience-Competing with Amazon

In a recent article on Direct Marketing News, Senior Editor, Al Urbanski breaks the code on how to win against Amazon!

Well, not really.

What Mr. Urbanski points out is, like Google, Amazon uses an algorithm to rank queries in their search box. Google’s algorithm is looking for the best answer to a question in its box. Amazon gives an answer based upon three main areas including customer experience.

I have to admit that came as a surprise to me. We own an online retail business that sells on Amazon. Like most sellers we believed we were competing against lowest prices. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Branding Is Overrated

Branding is Overrated

Branding Is Overrated

Branding Is Overrated

That’s right, branding is overrated. I know you just fainted at the thought of such heresy. Now get  up off the floor and hear me out.

In my humble, but accurate opinion, too much time and money is spent on branding. Too many businesses try to brand themselves too soon and that is worthless. Worthless that is until you and your company have enough customers and sales to be concerned about branding.

Let’s start from the beginning. When should you spend money on branding? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One Year-Part II

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Triple Your Sales in One Year—Part II

Triple Your Sales

Triple Your Sales

Thursday I talked about three steps to help you triple your sales. I’ve assumed you’ve identified your product and market fit and have an idea of what traffic source you’ll use to drive traffic to your website. With those first two critical steps accomplished it’s on to:

1. Develop your LEAD MAGNET. Remember this is a FREE item of value to your lead.

2. Once the LEAD MAGNET is developed, you’ll offer something of value FOR SALE to your lead. You want to get your lead to purchase something from you. We called this a TRIPWIRE.

3. And the third step we discussed was actually selling your CORE PRODUCT or products to your customer.

By just concentrating on adding a lead magnet and tripwire item to your marketing efforts it is not inconceivable that you could easily triple your sales…in one year or less.

Two Critical Steps to Triple Your Sales

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One year (Or Less)

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Triple Your Sales in One year (Or Less)

Triple Your Sales

Triple Your Sales

If I could show you a fairly easy way to triple your sales, would you be interested? That’s a pretty dumb question, right; who wouldn’t be interested in increasing your sales? All right then, roll up your sleeves, pull out your notepad, grab a pen and let’s get started.

The techniques I’ll share with you today have been used by hundreds of online and offline entrepreneurs. They’ve seen these methods work in their businesses, regardless of industry. If you’ll do you homework and apply these principles as well, you could the same, if not better results.

I’m going to assume you’ve already taken the time to determine your product and market fit as well as your traffic source. Product and market fit is simply best market (client/customer) for your product/service. Traffic source is simply what will drive traffic to your website: Facebook, YouTube, Google Ads, etc.

Step One: Once you’ve determined your product and market fit and your traffic source you’ll need to identify a LEAD MAGNET. The lead magnet can come in several forms but it’s almost ALWAYS FREE and is designed to have your potential client or customer provide you with a name and email. In order to entice said client/customer, we’ll need to provide them with a “Wow”. That wow could take the form of a bit of information: free report, booklet, white paper, etc. It could be a free sample, or a free catalog (which can provide prices for high-end items that might scare off a prospect initially). Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How to Improve Your Offers

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How to Improve Your Offers

Da Godfather

Da Godfather

When marketing your product or service the “offer” is the promise you make to your client or customer upon completion of the transaction—money or credit changes hands.

How you structure your offer can make the difference between your success or failure as well as give you valuable feedback concerning your product or service, pricing, and your target market.

While we most often think of offers when we purchase a product or service, offers also include your opt-in for information such as a prospect list or email list.

In direct marketing, and online marketing IS direct marketing, an offer will include several “must have” items.

An Offer That Sells Must Contain:

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Shocking Truth About Internet Sales

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The Shocking Truth About Internet Sales

Internet Sales

Internet Sales

Go ahead; take a guess as to how much business is done via the Internet. If you’re like most Americans you’ll probably guess a pretty high number. After all, since the Internet went live more and

more of us are purchasing products with our hard-earned cash online, right?

News flash, according to Forrester Research, e-commerce sales between 2012 and 2017 will only account to about 10% of retail purchases. Of course this means that 90% of retail sales come from traditional brick-and-mortar providers.

Think about that for a moment. While we’d like to believe Internet giants like Amazon.com are destroying traditional businesses, the truth is they account for a very small total of the aggregate. Don’t get me wrong, Amazon still accounts for a good share of the $3.6 trillion dollar retail market but in the big scheme of things this internet juggernaut is small potatoes.

What IS happening now and projected to happen in the future is the continued growth of sales, but more importantly, the amount of research consumers’ conduct online before making purchases.

As most of you are well aware, shoppers are using the internet to research future purchases and are becoming more comfortable with the information they find online.

Social media, retail websites, and online forums are just a few of the examples consumers use to help make buying decisions.

What does this mean to you as a business owner? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What Thomas Edison Can Teach Us About Failure

What Thomas Edison Can Teach Us About Failure

Will Failure Stop You?

Will Failure Stop You?

It never ceases to amaze me how wrong we humans can be. Take failure for example. All our lives we are taught failure is BAD. We must always triumph no matter what. Whether it’s in a physics class or on the gridiron—failure is NOT an option.

Well, I beg to differ with that view. Failure is always an option BUT it doesn’t have to be the end of life as we know it.

In fact failure’s a pretty good thing—REALLY!

Take Thomas Edison, for example, how many times did he fail before his lab finally found just the right filament to light the world? News flash: It took over 3000 experiments before Edison successfully invented and patented the electric light bulb.

If Edison didn’t give up after over 3,000 failures what about our businesses? Do we give up if a marketing campaign doesn’t work out as expected? Or do we learn what doesn’t work and move on? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Sales Versus Marketing

Sales Versus Marketing

Sales & Marketing business signpost

Sales Vs Marketing

I have to admit, I’m a groupie for Jim Koch, founder of Boston Beer Company; makers of Samuel Adams Beer.

I’m an admirer not only from a business standpoint—taking a beer recipe to billionaire in thirty years. But…I also have to admit as a beer drinker I like his beer and his way of doing business.

In an article by Drake Baer on Business Insider, Koch tells Baer Boston Beer built their business on sales, PERIOD. They didn’t hire a marketing person until after they were in business for 10 years. You’ll find the full article HERE Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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4 Secrets to Increase Your Productivity

4 Secrets to Increase Your Productivity

“It seems like the more I do, the less I get done.”

Do those words sound familiar? If so, incorporate the 4 secrets I’ll share with you today and that phrase will be a thing of the past.

Setting the Stage to Increase Your productivity

As a business owner or entrepreneur you are the chief visionary of your business(s). Any activity you do on a day-to-day basis that takes away from steering the course for your company is wasted energy.

The Pareto Principle

pareto-principle

The Pareto Principle

Probably better known as the 80/20 rule, the Pareto principle, or law, states that essentially for any activity, 80% of success is accomplished by 20% of the effort and therefore 80% of effort only accomplishes 20% of success.

For example, 80% of the sales in your company is a result of 20% of the activity. Put another way, 20% of your sales staff is producing 80% of your sales while the other 80% of your staff is only producing 20% of sales.

The same holds true for you, the visionary of your company.

As Lee Milteer, success author and coach points out; on a daily basis that 20% equates to approximately 96 minutes of PRODUCTIVE time. Think about that; just an hour and a half of time to get your most productive time. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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