Online Marketing Archives

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

Thursday and day two of AWAI’s Bootcamp started early with breakfast at 7:00 AM followed by a break-out session on Financial copywriting at 7:05. So, I grabbed a cup of coffee and was able to get a seat before the room became SRO (standing-room-only).

The host and presenters, Charlotte Crockett, Chris Allsop, and Guillermo “G” Rubio, discussed some of the fine points of writing copy for financial markets and surprisingly, having a business or financial background wasn’t necessary to break into this market. What WAS necessary was a desire to learn…go figure!

While focusing initially on writing controls for financial newsletters, stock offerings, and alternative investment analysis, I was surprised to find financial copywriting also includes areas such as credit cards, insurance, and other financial vehicles.

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Keith is the resident writer and troublemaker at Empowered Pros.
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A Pilgrimage to AWAI Bootcamp 2014

A Pilgrimage to AWAI Bootcamp 2014.

American Writers and Artists, Inc.

American Writers and Artists, Inc.

This year marks my first year at an American Writers and Artists, Inc. (AWAI) Bootcamp. I’ve wanted to go for some time and this year I was able to clear my calendar and make the pilgrimage to Delray Beach, Florida for AWAI’s four day, intensive, program entitled “FastTrack to Copywriting Success”.

Upon my arrival at West Palm Beach International Airport yesterday I met other pilgrims headed to Delray Beach for the conference. Pat, a retired psychologist who’s interested in writing for alternative health businesses and Donna, who’s already started her E-newsletter and graphic design business—thanks to recent downsizing by her former employer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 1)

Affiliate MarketingIf you have a blog or marketable item to sell, affiliate marketing could be just what you’re looking for to reach your prospects. Affiliate marketing gives the online entrepreneur the ability to tie into other marketers and websites such as Amazon.com, ClickBank, Commission Junction, etc. and make money by selling products through your website or your email contacts AND through other websites and email contacts.

How does it work? Glad you asked.

Most neophyte web marketers believe they can simply build a website or blog then sign up for a few affiliate programs and roll in the dough. The hope and pray people will show up on their site and magically folks will be interested in what they’re selling. In an effort to drive traffic to your site and build up your unique hits per page, you’re willing to spend a lot of time and money taking advice from the “pros”. The sad truth is, while there are plenty of “experts” out there who will sell you their latest how-to “get-rich-quick” as an affiliate program and ways to make money on the Internet…99.9% of these guys are selling…well, to put it bluntly, CRAP.

It’s the old adage, “If it sounds/looks too good to be true, it probably is.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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E-Commerce and a New Beginning

E-Commerce and a New Beginning

After a long hiatus from our blog and a year plus of e-commerce experience through our Amazon FBA (Fulfilled by Amazon), it’s time to step back and evaluate what we’ve learned over the past 18 months. Like so many of my friends and relatives we were lured to the Internet with the hopes of building a business that would eventually replace our full-time incomes we’re not seeing the results we expected. We ARE making money…BUT…just barely breaking even at this point. Again, like so many of our friends and relatives…and I’m sure many of you, what we found was a maze rather than a road map to success.

Like so many novices we were inundated with “the latest and greatest” method to build a successful online business. Many of those who approached us were nothing more than multi-level marketing companies trying to disguise themselves as legitimate business opportunities. Others were pitch men with the latest and greatest software “guaranteed” to get your website to number one on a Google search. Sound familiar?

It seems every “successful” entrepreneur who can spell e-commerce has made at least $100,000 their first year and for the low, low price of $xxx they’ll share how they became successful—right!

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Keith is the resident writer and troublemaker at Empowered Pros.
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5 Keys to Attraction Marketing

5 Keys to Attraction Marketing

Attraction Marketing

Attraction marketing has become pretty much the new standard in online sales. If you’re not familiar with attraction marketing, the be premise is rather than “pushing” your product or service on potential clients or customers, you “attract” those potential customers to you by provide value before attempting a sale.

It seems like common sense; you fulfill a customer need or desire without the sale and later the sale will come because the potential client has been attracted to your honesty, your expertise, and you integrity. It doesn’t take a rocket scientist to understand this type of marketing is much more efficient and rewarding than the old “push” marketing. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Stay Laser Focused On Your Business

Stay Laser Focused On Your Business

One of the biggest complaints new business owners have is that of being OVERWHELMED. Online businesses are notorious for

Stay Laser Focused On Your Business

being bombarded by emails, salespeople, offers, you name it. What starts as a business to sell a product on the Internet ends up as an affiliate site, a blog, and a repository for everything BUT what you originally wanted when you start.

Add to the fact that most online business owners know absolutely nothing, nada, zip, zilch about online business; add in not so savory anything goes marketers and not only are you inundated with overwhelming information but losing money at a phenomenal rate chasing the next shiny new object that will have you earning “five figures in 30-days”.

Really? While we’d all like to be there don’t forget to use some good old fashioned common sense. Stay laser focused don’t let smooth talk distract you!

As an online business owner you must absolutely remain laser focused on the  original intent of your business.

By remaining laser focused on your business you will see your business grow at a much faster and steadier pace. Chasing after the newest latest and greatest idea only leads to frustration.

That being said, however, business owners must also stay abreast of new and emerging technologies, ideas, etc. that may become the next Facebook or Google. Every new or innovative idea needs to be measured against your original ideas, business plan, or business model. More importantly, you need to ask yourself, “Does this new idea increase customer satisfaction and/or increase profits? Does this new idea create, in Robert Kiyosaki’s Rich Dad Poor Dad model, an asset or liability for your business?

Learning about your business, learning to build your business, and yourself are worthwhile and necessary for online business. Remember to eat the elephant one bite at a time, however, and don’t try to learn everything at once.

Some of the best advice I’ve ever received when it comes to learning was to read only one book at a time. That’s a thank you to Timothy Ferriss by-the-way. My library is FILLED with hundreds (300 plus at last count from a yard sale we had several weeks ago) of books at least half dedicated to building business, personal improvement, and motivation. If I had not remained laser focused on where I want my business to go…I would have been overwhelmed. If I had tried to read several different non-fiction books at once…I would have been overwhelmed.

Again, by staying laser focused on your business’ original intent will help you from becoming overwhelmed.

Staying laser focused on your business helps if you have goals. If you started your business and wrote down business goals—BONUS! Goals will help you stay on track and give you a sounding board to use for evaluating potential new projects.

Finally, one of the greatest things about cyberspace is the free and uncensored information available to anyone willing to look. One of the WORST things about cyberspace is not only the overwhelming amount of information but the lack of credible review. Let the buyer beware!

Do your homework, remain laser focused on your business and its goals and I’ll see you on the beaches of the world!

 

 

P.S. If you are ready to Have REAL SUCCESS with a Home Business—CLICK HERE

 

Keith is the resident writer and troublemaker at Empowered Pros.
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Before You Get Started In An Online Business

Before You Get Started In An Online Business

If you have dreams of world travel, time with family, or days fishing on lazy rivers then you have probably considered starting an

online business to give you the freedom and money you want to turn those

Before You Get Started

dreams into reality.

Starting an online business can be easy and inexpensive. Starting an online business can also be complicated and expensive.

Here are five MUST DO items you should do before you get started and before spending a nickel on a startup:

  1. Find a market. This is sometimes referred to as defining your niche and is your all-important first step. Taking the time to define what areas you understand and are interested in before you get started will help narrow the market you will target. Trying to market to everyone on the Internet is not possible and will only lead to frustration Think about what you know, what are your interests, who do you know and hang around with? Are you in to fitness, making money online? Do you have a deep understanding of a particular software application? Are you an expert at antique airplanes or antique coins? Read the rest of this entry
Keith is the resident writer and troublemaker at Empowered Pros.
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Make Money Online

Make Money Online

I watched an interesting webinar the other day by Jay Kubassek of ProU that brought up some interesting points I thought I’d share with you today.

It seems that in the past couple of years more and more

Make Money Online

people are searching Google to find out how to make money online. In fact, he pointed to a 400% increase in searches in the past two years!

Four trends since the beginning of the 2008 recession have caused many former employees, small business owners, and even business executives to look at how to make money online.

Is it any wonder?

Trend number 1: Underemployment. Not only are people unemployed but many more are UNDEREMPLOYED. How many of you are currently working for less than you were five or six years ago…please leave a comment if you are!

Trend number 2: Online advertising has EXPLODED over the past few years AND more-and-more people are comfortable searching online for items including how to make money online.

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Keith is the resident writer and troublemaker at Empowered Pros.
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How To Lose Money Online

Lose Money Online?—Here’s How

An Easy Way to Lose Money Online

I was at a craft brewery recently while on an out-of-town trip. Located in a small town in the American Northwest, we were told they keep odd hours and may not be open if we dropped by. Since it was a beautiful Saturday afternoon we decided, what the heck, and went for it.

The brewery/restaurant was a converted home, off the main drag but easy to find and best of all, it was open. A couple of patrons were out front enjoying the sunshine and libation. From the outside the place didn’t look all that busy.

Inside we found a nice ambiance, it reminded me of an English pub (I spent five years in England sampling the local ales while in the Air Force so consider myself somewhat of an expert). The staff was pleasant and helpful but most of all the beer was EXCELLENT. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Get Serious About Business

Get Serious About Business

Most new entrepreneurs will start a home-based business much like a Kentucky Derby racehorse bolting out of the gate at full

Get Serious About Your Business

speed. After a couple of laps, however, they slow down and all too often come to a complete stop.

This is especially noticeable with those business owners who decide to begin their online presence with a blog. After a few short weeks the blog posts slow down and after a few months will come to a complete stop.

To turn you hobby into a business YOU MUST get serious about your new endeavor.

Here are five strategies to help you get serious about your business. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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