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Positive Customer Experience — Competing with Amazon

Positive Customer Experience-Competing with Amazon

Positive Customer Experience-Competing with Amazon

In a recent article on Direct Marketing News, Senior Editor, Al Urbanski breaks the code on how to win against Amazon!

Well, not really.

What Mr. Urbanski points out is, like Google, Amazon uses an algorithm to rank queries in their search box. Google’s algorithm is looking for the best answer to a question in its box. Amazon gives an answer based upon three main areas including customer experience.

I have to admit that came as a surprise to me. We own an online retail business that sells on Amazon. Like most sellers we believed we were competing against lowest prices. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How NOT to Market Your Business

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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Finding Your Six-Figure Niche

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Finding Your Six-Figure Niche

Solve Your Reader's Problems

Find Your Six-Figure Niche

We hear a lot today about small businesses that go from zero to hero in a short period of time. You know, from nothing to success seemingly overnight. The medium doesn’t seem to matter, offline or online it’s happening all around us.

A bit of research reveals one of the common traits of these successful businesses is a niche. Whether your goal is a couple of thousand dollars extra a year, a six-figure income, or seven figures, niches seem to be the way to go.

Online some of examples range from Nick Usborne’s www.coffeedetective.com to Steve Chou’s www.bumblebeelinens.com.

Offline, Spanx by Sara Blakly is a great example of a niche made good. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Customer Value—It Goes Both Ways

Customer Value—It Goes Both Ways

NOBSWhether you know it or not, MOST marketing online is direct marketing. Yep, direct marketing—the same direct marketing that shows up in your mailbox, or shows up in your magazines with long letters explaining why you should buy this product or that service.

Now before you turn up your nose and raise the BS flag stick with me for a minute.

While most of us think of direct mail as the “junk” in our mailbox, in reality its roots are in scientific marketing. Marketing directed at specific consumers, marketing tested for efficiency and—now don’t fall out of your chair—marketing based upon maintaining a long-term relationship between the marketer and the consumer.

With its roots in the 19th century catalog industry, direct marketing had always been somewhat of a stepchild in advertising and marketing circles.

THEN ALONG CAME THE INTERNET

Opt-in forms, sales funnels, email campaigns are ALL forms of direct marketing
only in a new media—the Internet.

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Keith is the resident writer and troublemaker at Empowered Pros.
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4 Rules to Follow When Deciding, “What’s Your Message?”

Today we read and hear about target marketing; magnetic marketing, relationship marketing, permission marketing and I could go on.

What's Your Message?

What’s Your Message?

Marketing greats such as Dan Kennedy, Seth Godin, and others have broken the code, so to speak, on what it takes to connect with your client or customer.

Breaking the code is easy: As a business owner you MUST communicate your message to your targeted client or customer to draw them to you and build a relationship.

Implementing the code—not so easy. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Market?

What’s Your Market?

IMG_0583

Is This The Right Market?

In my last post I talked about knowing who your ideal customer may be. See: Start With The Who.

If you’re just starting a business a good place to start is by identifying your ideal customer. If your business has stalled or peaked, perhaps you need to re-evaluate who your customer really is.

While identifying that ideal customer is important, in Eric Ries’ book, The Lean Startup, he relates how many business startups fail because they misidentify their ideal client.

In fact, the new business may have gone to great lengths to pinpoint their ideal customer only to fail miserably because their model customer wasn’t interested in the startup’s product or service.

Needless to say this can be pretty frustrating.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

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Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Three – Job Fair

AWAI Bootcamp Day Three — Job Fair

It’s now Friday morning and we hit the ground running with A Taste of Niche Markets” Web Copywriting Opportunities with Rebecca Matter, Nick Usborne, Heather Robson, Lori Haller, and Charlotte Crockett…I have to admit…I slept in. The good news is all the sessions are recorded and the audio will be on AWAI’s website!

AWAI Job Fair

AWAI Job Fair

After a brief Jumpstart session by Joshua Boswell, Mindy McHorse from The Barefoot Writer and frequent contributor to AWAIOnline talked about how she conquered her fear in order to achieve a six-figure income.

One of my AWAI favorites, Will Newman, gave a great presentation on The Single Most Important Secret to Headline Success. I was so impressed with his presentation and teaching ability I made up my mind to invest in the AWAI Circle of Success (COS). Will’s is one of the instructors for this program and I hope I’ll get him during my advanced training as a COS member.

Next on deck was copywriting greats John Forde of The Copywriter’s Roundtable and Jen Stevens giving us a chance to review What Worked … What Didn’t. Having the opportunity to vote on previous campaigns was an eye-opener and fortunately John gave us a great website to keep up with our review…more on this later.

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Keith is the resident writer and troublemaker at Empowered Pros.
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