marketing Archives

3 Secrets to Build a Solid Business

3 Secrets to Build a Solid Business

As a new or aspiring business owner you need to live by the old saying, “Fail to Plan—Plan to Fail”.Person Drawing Success Words on Glass Board

Pretty simple really. If you plan on building a successful business, whether from the ground up or from a stagnant start, you’ve got to put pen to paper and make some plans. Follow these three “secret” plans and you’re well on your way to a successful business.

SECRET #1: Strategic Plan—This is your road map. Strategic plans are an ongoing process designed to provide a foundation for a businesses’ strategies, short- and long-term activities.

Strategic plans will include goals and objectives highlighting planned achievements relating to the business and its customers in the near-term…say within a year.

A strategic plan includes key strategies that will identify what success will look like in the future and plans that outline major programs with specifics of who, what, where, and when, and how. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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4 Secrets to Increase Your Productivity

4 Secrets to Increase Your Productivity

“It seems like the more I do, the less I get done.”

Do those words sound familiar? If so, incorporate the 4 secrets I’ll share with you today and that phrase will be a thing of the past.

Setting the Stage to Increase Your productivity

As a business owner or entrepreneur you are the chief visionary of your business(s). Any activity you do on a day-to-day basis that takes away from steering the course for your company is wasted energy.

The Pareto Principle

pareto-principle

The Pareto Principle

Probably better known as the 80/20 rule, the Pareto principle, or law, states that essentially for any activity, 80% of success is accomplished by 20% of the effort and therefore 80% of effort only accomplishes 20% of success.

For example, 80% of the sales in your company is a result of 20% of the activity. Put another way, 20% of your sales staff is producing 80% of your sales while the other 80% of your staff is only producing 20% of sales.

The same holds true for you, the visionary of your company.

As Lee Milteer, success author and coach points out; on a daily basis that 20% equates to approximately 96 minutes of PRODUCTIVE time. Think about that; just an hour and a half of time to get your most productive time. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Customer Value—It Goes Both Ways

Customer Value—It Goes Both Ways

NOBSWhether you know it or not, MOST marketing online is direct marketing. Yep, direct marketing—the same direct marketing that shows up in your mailbox, or shows up in your magazines with long letters explaining why you should buy this product or that service.

Now before you turn up your nose and raise the BS flag stick with me for a minute.

While most of us think of direct mail as the “junk” in our mailbox, in reality its roots are in scientific marketing. Marketing directed at specific consumers, marketing tested for efficiency and—now don’t fall out of your chair—marketing based upon maintaining a long-term relationship between the marketer and the consumer.

With its roots in the 19th century catalog industry, direct marketing had always been somewhat of a stepchild in advertising and marketing circles.

THEN ALONG CAME THE INTERNET

Opt-in forms, sales funnels, email campaigns are ALL forms of direct marketing
only in a new media—the Internet.

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Keith is the resident writer and troublemaker at Empowered Pros.
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4 Rules to Follow When Deciding, “What’s Your Message?”

Today we read and hear about target marketing; magnetic marketing, relationship marketing, permission marketing and I could go on.

What's Your Message?

What’s Your Message?

Marketing greats such as Dan Kennedy, Seth Godin, and others have broken the code, so to speak, on what it takes to connect with your client or customer.

Breaking the code is easy: As a business owner you MUST communicate your message to your targeted client or customer to draw them to you and build a relationship.

Implementing the code—not so easy. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Market?

What’s Your Market?

IMG_0583

Is This The Right Market?

In my last post I talked about knowing who your ideal customer may be. See: Start With The Who.

If you’re just starting a business a good place to start is by identifying your ideal customer. If your business has stalled or peaked, perhaps you need to re-evaluate who your customer really is.

While identifying that ideal customer is important, in Eric Ries’ book, The Lean Startup, he relates how many business startups fail because they misidentify their ideal client.

In fact, the new business may have gone to great lengths to pinpoint their ideal customer only to fail miserably because their model customer wasn’t interested in the startup’s product or service.

Needless to say this can be pretty frustrating.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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