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Interesting and Relevant Content Marketing

Interesting and Relevant—Does That Describe Your Content Marketing?

Interesting and Relevant?

Interesting and Relevant?

You want to build your business by adding interesting content to your website. You’ve read several articles about how today’s markets are driven by “content marketing”.

So what is content marketing how do I get started?

Unfortunately, when most business owners think of content marketing they think it is nothing more than an email campaign. NOT SO, it can, and should, be much more.

The premise of content marketing is that by providing interesting and relevant information to interested people you are developing future clients or customers.

Interesting and relevant are important if your content marketing campaign is to be successful. In a world bombarded by copious amounts of information people pick and choose what they read or watch quickly. If you can’t catch your prospective audience immediately, you are wasting your time.

What’s interesting? Look at what’s going viral on Twitter or YouTube. People today want to be entertained. We don’t surf the net to read BORING…boring, the biggest mistake a marketer can make. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Branding Is Overrated

Branding is Overrated

Branding Is Overrated

Branding Is Overrated

That’s right, branding is overrated. I know you just fainted at the thought of such heresy. Now get  up off the floor and hear me out.

In my humble, but accurate opinion, too much time and money is spent on branding. Too many businesses try to brand themselves too soon and that is worthless. Worthless that is until you and your company have enough customers and sales to be concerned about branding.

Let’s start from the beginning. When should you spend money on branding? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan

The Ultimate Marketing Plan

I received The Ultimate Marketing Plan, 4th Edition, as one of the extras included with my subscription to Glazer-Kennedy Insiders Circle. Originally written in 1991 by Dan Kennedy, he’s done an excellent job of updating the book over the years.

My biggest takeaway is that most business owners “poke” at marketing. Or entrepreneurs have no marketing plan at all! Even worse, many business owners spend large amounts of money on “conventional” marketing that isn’t measured OR effective. If you’re the guy or gal who has bought billboard or Yellow Page advertising and have NO IDEA if it works—this book is for you.

This book is a MUST HAVE for any business owner or would-be business owner who is not familiar with marketing for small business.

The book is filled with tips on how to market with little to no money and also gives the reader four “Ultimate Marketing Sins” to avoid if your goal is to make money in your business.

The book is based upon Dan Kennedy’s philosophy of, “Getting the right message, to the right people via the right media and methods—effectively, efficiently, and profitably.” Dan spends considerable time explaining the Ultimate Marketing Plan as well as giving many examples of business owners who have successfully used his method.

Included in the book are 17 “Ultimate Marketing Secret Weapons,” each explained and expounded upon. Add to this a resource page, bonus chapters, and an index for reference, The Ultimate Marketing Plan will become your go-to guide for building a successful marketing strategy.

I highly recommend The Ultimate Marketing Plan, 4th Edition, for any entrepreneur. It’s available anywhere good books are sold, or you can receive a personal FREE copy by signing up for a, FREE two-month, membership in Glazer-Kennedy Insiders Circle. Just click on The Most Incredible Free Give Ever link at the top of the page.

Here’s to your success!

Have you read The Ultimate Marketing Plan? If so, what tips did you learn? Leave a comment below!

 

Keith is the resident writer and troublemaker at Empowered Pros.
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A Shift in Gears for Empowered Pros

A Shift in Gears for Empowered Pros

Shift Gears

Shift Gears

After publishing articles three times per week over the past three months, EmpoweredPros.com is shifting gears.

Beginning today we’ll only be publishing one article per week which will debut each Sunday morning.

Why the change?

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Keith is the resident writer and troublemaker at Empowered Pros.
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How NOT to Market Your Business

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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One Year-Part II

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Triple Your Sales in One Year—Part II

Triple Your Sales

Triple Your Sales

Thursday I talked about three steps to help you triple your sales. I’ve assumed you’ve identified your product and market fit and have an idea of what traffic source you’ll use to drive traffic to your website. With those first two critical steps accomplished it’s on to:

1. Develop your LEAD MAGNET. Remember this is a FREE item of value to your lead.

2. Once the LEAD MAGNET is developed, you’ll offer something of value FOR SALE to your lead. You want to get your lead to purchase something from you. We called this a TRIPWIRE.

3. And the third step we discussed was actually selling your CORE PRODUCT or products to your customer.

By just concentrating on adding a lead magnet and tripwire item to your marketing efforts it is not inconceivable that you could easily triple your sales…in one year or less.

Two Critical Steps to Triple Your Sales

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One year (Or Less)

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Triple Your Sales in One year (Or Less)

Triple Your Sales

Triple Your Sales

If I could show you a fairly easy way to triple your sales, would you be interested? That’s a pretty dumb question, right; who wouldn’t be interested in increasing your sales? All right then, roll up your sleeves, pull out your notepad, grab a pen and let’s get started.

The techniques I’ll share with you today have been used by hundreds of online and offline entrepreneurs. They’ve seen these methods work in their businesses, regardless of industry. If you’ll do you homework and apply these principles as well, you could the same, if not better results.

I’m going to assume you’ve already taken the time to determine your product and market fit as well as your traffic source. Product and market fit is simply best market (client/customer) for your product/service. Traffic source is simply what will drive traffic to your website: Facebook, YouTube, Google Ads, etc.

Step One: Once you’ve determined your product and market fit and your traffic source you’ll need to identify a LEAD MAGNET. The lead magnet can come in several forms but it’s almost ALWAYS FREE and is designed to have your potential client or customer provide you with a name and email. In order to entice said client/customer, we’ll need to provide them with a “Wow”. That wow could take the form of a bit of information: free report, booklet, white paper, etc. It could be a free sample, or a free catalog (which can provide prices for high-end items that might scare off a prospect initially). Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How to Improve Your Offers

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How to Improve Your Offers

Da Godfather

Da Godfather

When marketing your product or service the “offer” is the promise you make to your client or customer upon completion of the transaction—money or credit changes hands.

How you structure your offer can make the difference between your success or failure as well as give you valuable feedback concerning your product or service, pricing, and your target market.

While we most often think of offers when we purchase a product or service, offers also include your opt-in for information such as a prospect list or email list.

In direct marketing, and online marketing IS direct marketing, an offer will include several “must have” items.

An Offer That Sells Must Contain:

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Keith is the resident writer and troublemaker at Empowered Pros.
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What a Gecko Taught Me about Marketing

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What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

“Imitation is the sincerest form of flattery,” said writer Charles Caleb Colton. We see that form of flattery in business in many forms.

Marketing is one of the areas where one company attempts to gain the success of another by imitating advertising or marketing efforts.

Take, for example, the Geico gecko. A humorous little character moved the company’s marketing efforts forward and took market share from other insurance companies.

 

Result: Humorous characters pop up in Allstate, Nationwide, and Farmers insurance commercials. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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