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A Shift in Gears for Empowered Pros

A Shift in Gears for Empowered Pros

Shift Gears

Shift Gears

After publishing articles three times per week over the past three months, EmpoweredPros.com is shifting gears.

Beginning today we’ll only be publishing one article per week which will debut each Sunday morning.

Why the change?

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Keith is the resident writer and troublemaker at Empowered Pros.
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Finding Your Six-Figure Niche

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Finding Your Six-Figure Niche

Solve Your Reader's Problems

Find Your Six-Figure Niche

We hear a lot today about small businesses that go from zero to hero in a short period of time. You know, from nothing to success seemingly overnight. The medium doesn’t seem to matter, offline or online it’s happening all around us.

A bit of research reveals one of the common traits of these successful businesses is a niche. Whether your goal is a couple of thousand dollars extra a year, a six-figure income, or seven figures, niches seem to be the way to go.

Online some of examples range from Nick Usborne’s www.coffeedetective.com to Steve Chou’s www.bumblebeelinens.com.

Offline, Spanx by Sara Blakly is a great example of a niche made good. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How To Be Successful By Complicating Your Life

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How To Be Successful By Complicating Your Life

complicated

Be Successful By Complicating Your Life

Let’s face it, nothing in life is simple, so why do we keep trying to make it so? Take for example the hundreds if not thousands of online business opportunities, multi-level marketing schemes, get-rich-quick schemes— I could go on. Each of these opportunities and schemes offering big riches MADE EASY.

I’m sure many of you have tried some of the easy way to riches plans out there; whether it was real estate, stock trading, Internet business; whatever.

The question is where does that leave us? I believe for the great majority it leaves us a little bit poorer or deeper in debt. After all, how did you pay for that $5000 “Quick Way To…” program or that $2000 “Easy…” plan?

Losing money or going into debt is bad enough but the worst thing that can happen is these types of programs tend to break our spirit. We lose interest in entrepreneurial endeavors, starting our own businesses, and we become cynical and jaded. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Working with WordPress

Working with WordPress

 

WordPress

WordPress

What I’d like to explore today is a FAIRLY easy system that can get you up and running a blog in no time for little or NO cash—WordPress.

First, what is WordPress?

WordPress is an open source (free) software tool specifically designed for blogging. It essentially provides a template system that allows users to install and change themes that give the look and feel to the blog.

A system of plugins allow users to add over 30,000 features to their blogs.

WordPress comes in two varieties: WordPress.org and WordPress.com.

What’s the difference? Glad you asked! Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Three – Job Fair

AWAI Bootcamp Day Three — Job Fair

It’s now Friday morning and we hit the ground running with A Taste of Niche Markets” Web Copywriting Opportunities with Rebecca Matter, Nick Usborne, Heather Robson, Lori Haller, and Charlotte Crockett…I have to admit…I slept in. The good news is all the sessions are recorded and the audio will be on AWAI’s website!

AWAI Job Fair

AWAI Job Fair

After a brief Jumpstart session by Joshua Boswell, Mindy McHorse from The Barefoot Writer and frequent contributor to AWAIOnline talked about how she conquered her fear in order to achieve a six-figure income.

One of my AWAI favorites, Will Newman, gave a great presentation on The Single Most Important Secret to Headline Success. I was so impressed with his presentation and teaching ability I made up my mind to invest in the AWAI Circle of Success (COS). Will’s is one of the instructors for this program and I hope I’ll get him during my advanced training as a COS member.

Next on deck was copywriting greats John Forde of The Copywriter’s Roundtable and Jen Stevens giving us a chance to review What Worked … What Didn’t. Having the opportunity to vote on previous campaigns was an eye-opener and fortunately John gave us a great website to keep up with our review…more on this later.

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Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

Thursday and day two of AWAI’s Bootcamp started early with breakfast at 7:00 AM followed by a break-out session on Financial copywriting at 7:05. So, I grabbed a cup of coffee and was able to get a seat before the room became SRO (standing-room-only).

The host and presenters, Charlotte Crockett, Chris Allsop, and Guillermo “G” Rubio, discussed some of the fine points of writing copy for financial markets and surprisingly, having a business or financial background wasn’t necessary to break into this market. What WAS necessary was a desire to learn…go figure!

While focusing initially on writing controls for financial newsletters, stock offerings, and alternative investment analysis, I was surprised to find financial copywriting also includes areas such as credit cards, insurance, and other financial vehicles.

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Keith is the resident writer and troublemaker at Empowered Pros.
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A Pilgrimage to AWAI Bootcamp 2014

A Pilgrimage to AWAI Bootcamp 2014.

American Writers and Artists, Inc.

American Writers and Artists, Inc.

This year marks my first year at an American Writers and Artists, Inc. (AWAI) Bootcamp. I’ve wanted to go for some time and this year I was able to clear my calendar and make the pilgrimage to Delray Beach, Florida for AWAI’s four day, intensive, program entitled “FastTrack to Copywriting Success”.

Upon my arrival at West Palm Beach International Airport yesterday I met other pilgrims headed to Delray Beach for the conference. Pat, a retired psychologist who’s interested in writing for alternative health businesses and Donna, who’s already started her E-newsletter and graphic design business—thanks to recent downsizing by her former employer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 2)

shareasaleIn last week’s post we talked briefly about finding the real secret to affiliate marketing. This week we cover the first scenario where you have a product or service to sell but not a HUGE list of followers on your website or blog.

For our purpose let’s say it you have an eBook entitled, “How to make millions of dollars on yard sales.” You’ve done the research, you’ve written the book and published it in several formats for readers to download. You plan to sell the eBook for $49.95

As did your research and wrote the book you also came up with an idea for a downloadable training program as well as providing exclusive seminars designed to walk your buyers through a step-by-step process on how to set up “killer” yard sales.

So what do you do now, what’s your marketing strategy? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Work from Home

Work from Home

Work from home, is it your dream or is it your nightmare? In today’s economic times with high levels of unemployment,

Work from Home

underemployment and downright frustration maybe you have to work from home.

Friday’s job report of 8.2% unemployment and only 80,000 new jobs added to the US economy once again reminded us of how fragile of an economy we have. Unemployment and frustration in Europe is further proof of hard times for many. Is their any good news?

In a word, yes!

Historically some of the greatest innovations and companies have sprung from poor economies. In fact, today with so many out of work and traditional jobs we are actually seeing a rise in business start ups. Interestingly, however, these start ups are not the traditional brick and mortar businesses we have seen in the past, instead, we are seeing a significant increase in online businesses. The kinds of businesses that allow many to work at home. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Before You Get Started In An Online Business

Before You Get Started In An Online Business

If you have dreams of world travel, time with family, or days fishing on lazy rivers then you have probably considered starting an

online business to give you the freedom and money you want to turn those

Before You Get Started

dreams into reality.

Starting an online business can be easy and inexpensive. Starting an online business can also be complicated and expensive.

Here are five MUST DO items you should do before you get started and before spending a nickel on a startup:

  1. Find a market. This is sometimes referred to as defining your niche and is your all-important first step. Taking the time to define what areas you understand and are interested in before you get started will help narrow the market you will target. Trying to market to everyone on the Internet is not possible and will only lead to frustration Think about what you know, what are your interests, who do you know and hang around with? Are you in to fitness, making money online? Do you have a deep understanding of a particular software application? Are you an expert at antique airplanes or antique coins? Read the rest of this entry
Keith is the resident writer and troublemaker at Empowered Pros.
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