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The Shocking Truth About Internet Sales

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The Shocking Truth About Internet Sales

Internet Sales

Internet Sales

Go ahead; take a guess as to how much business is done via the Internet. If you’re like most Americans you’ll probably guess a pretty high number. After all, since the Internet went live more and

more of us are purchasing products with our hard-earned cash online, right?

News flash, according to Forrester Research, e-commerce sales between 2012 and 2017 will only account to about 10% of retail purchases. Of course this means that 90% of retail sales come from traditional brick-and-mortar providers.

Think about that for a moment. While we’d like to believe Internet giants like Amazon.com are destroying traditional businesses, the truth is they account for a very small total of the aggregate. Don’t get me wrong, Amazon still accounts for a good share of the $3.6 trillion dollar retail market but in the big scheme of things this internet juggernaut is small potatoes.

What IS happening now and projected to happen in the future is the continued growth of sales, but more importantly, the amount of research consumers’ conduct online before making purchases.

As most of you are well aware, shoppers are using the internet to research future purchases and are becoming more comfortable with the information they find online.

Social media, retail websites, and online forums are just a few of the examples consumers use to help make buying decisions.

What does this mean to you as a business owner? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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9 Dale Carnegie Secrets to Build Clients

9 Dale Carnegie Secrets to Build Clients

Dale_Carnegie

Dale Carnegie

It wasn’t too long ago I worked for a Dale Carnegie franchisee. I’d taken the Dale Carnegie Course just after retiring from the Air Force and was asked to work with the local franchisee. I learned a lot from working with the Dale Carnegie organization and I’d like to share a bit with you.

Dale Carnegie began his career developing and teaching his famous Dale Carnegie Course in Effective Public Speaking and Human Relations. Years later he became world famous after writing one of the original “self-help” books, How To Win Friends and Influence People.

Many of his rules apply to developing good relations with other which, of course, is our goal in life and in business.

Here are 9 Dale Carnegie Secrets to Build Clients:

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret to Affiliate Marketing (Final Chapter)

In last week’s installment we discussed setting up a website using WordPress to just, essentially, talk about your passion. In keeping with our theme of our website, “Feelinggreatover50.com” we’ve taken the time to write weekly about our journey from 260 lbs of blubber to 185 lbs of health.

Over the weeks we’ve just written about our experiences…our ups…our downs. You’ve written about how you’ve spent years and money trying to get in shape but finally found the secret. Through eating Paleo and Primal with kettle bells and Crossfit exercises people don’t even recognize you.

Building an Affiliate Marketing Following

At this point you will write a short, less than 10-page free e-book explaining your journey (in general terms about how you made your transformation). Just enough information to pique someone’s interest to sign up and get the free eBook.

In the eBook you’ll explain how you read about Paleo Nutrition and Fitness and site the books you read (here’s the secret…each of those books will be hyperlinked to your Amazon Affiliate account). You’ll also site how you’re a fan of Mark Sisson’s and his Primal Blueprint books and Primal Living lifestyle (yep, you’re also a Mark Sisson’s affiliate).

In your eBook you’ll talk about the kettle bell exercises and gurus that helped you get where you wanted…and you guessed it, you’ll be affiliates to those products and services as well. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 2)

shareasaleIn last week’s post we talked briefly about finding the real secret to affiliate marketing. This week we cover the first scenario where you have a product or service to sell but not a HUGE list of followers on your website or blog.

For our purpose let’s say it you have an eBook entitled, “How to make millions of dollars on yard sales.” You’ve done the research, you’ve written the book and published it in several formats for readers to download. You plan to sell the eBook for $49.95

As did your research and wrote the book you also came up with an idea for a downloadable training program as well as providing exclusive seminars designed to walk your buyers through a step-by-step process on how to set up “killer” yard sales.

So what do you do now, what’s your marketing strategy? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 1)

Affiliate MarketingIf you have a blog or marketable item to sell, affiliate marketing could be just what you’re looking for to reach your prospects. Affiliate marketing gives the online entrepreneur the ability to tie into other marketers and websites such as Amazon.com, ClickBank, Commission Junction, etc. and make money by selling products through your website or your email contacts AND through other websites and email contacts.

How does it work? Glad you asked.

Most neophyte web marketers believe they can simply build a website or blog then sign up for a few affiliate programs and roll in the dough. The hope and pray people will show up on their site and magically folks will be interested in what they’re selling. In an effort to drive traffic to your site and build up your unique hits per page, you’re willing to spend a lot of time and money taking advice from the “pros”. The sad truth is, while there are plenty of “experts” out there who will sell you their latest how-to “get-rich-quick” as an affiliate program and ways to make money on the Internet…99.9% of these guys are selling…well, to put it bluntly, CRAP.

It’s the old adage, “If it sounds/looks too good to be true, it probably is.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Martini

The Martini

This Sunday, I decided to write a bit of a non-sequitur when it comes to eCommerce.

Today we talk about the martini. Yes, that icon of American business…a tantalizing combination of vermouth and vodka or gin.

The Martini

The Martini

Admired by some, reviled and repulsed by others; the martini has been a symbol of business for years.
Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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