Direct Marketing Archives

What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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Working With MailChimp

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Working With MailChimp and WordPress Popup Plugin

Working With MailChimp

Working With MailChimp

Hopefully you’ve noticed the change we’ve made to EmpoweredPros.com recently—adding a floating

opt-in form for our mailing list. As we grow and improve our blogsite, EmpoweredPros.com, we experiment with tools and techniques available to our readers before we write about them.

MailChimp and WordPress Popup Plugin are the latest tools we’ve experiment with and are happy to share our results with you.

Briefly, WP Popup Plugin is a plugin we added to our WordPress blog that integrates with MailChip Autoresponder. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Sales Versus Marketing

Sales Versus Marketing

Sales & Marketing business signpost

Sales Vs Marketing

I have to admit, I’m a groupie for Jim Koch, founder of Boston Beer Company; makers of Samuel Adams Beer.

I’m an admirer not only from a business standpoint—taking a beer recipe to billionaire in thirty years. But…I also have to admit as a beer drinker I like his beer and his way of doing business.

In an article by Drake Baer on Business Insider, Koch tells Baer Boston Beer built their business on sales, PERIOD. They didn’t hire a marketing person until after they were in business for 10 years. You’ll find the full article HERE Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Customer Value—It Goes Both Ways

Customer Value—It Goes Both Ways

NOBSWhether you know it or not, MOST marketing online is direct marketing. Yep, direct marketing—the same direct marketing that shows up in your mailbox, or shows up in your magazines with long letters explaining why you should buy this product or that service.

Now before you turn up your nose and raise the BS flag stick with me for a minute.

While most of us think of direct mail as the “junk” in our mailbox, in reality its roots are in scientific marketing. Marketing directed at specific consumers, marketing tested for efficiency and—now don’t fall out of your chair—marketing based upon maintaining a long-term relationship between the marketer and the consumer.

With its roots in the 19th century catalog industry, direct marketing had always been somewhat of a stepchild in advertising and marketing circles.

THEN ALONG CAME THE INTERNET

Opt-in forms, sales funnels, email campaigns are ALL forms of direct marketing
only in a new media—the Internet.

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Keith is the resident writer and troublemaker at Empowered Pros.
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