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Positive Customer Experience — Competing with Amazon

Positive Customer Experience-Competing with Amazon

Positive Customer Experience-Competing with Amazon

In a recent article on Direct Marketing News, Senior Editor, Al Urbanski breaks the code on how to win against Amazon!

Well, not really.

What Mr. Urbanski points out is, like Google, Amazon uses an algorithm to rank queries in their search box. Google’s algorithm is looking for the best answer to a question in its box. Amazon gives an answer based upon three main areas including customer experience.

I have to admit that came as a surprise to me. We own an online retail business that sells on Amazon. Like most sellers we believed we were competing against lowest prices. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Customer Retention — 4 Ways to Improve It!

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Customer Retention — 4 Ways to Improve It!

Customer Retention - 4 Ways to Improve It!

Customer Retention – 4 Ways to Improve It!

In business it’s all about the customer.

I’ve written quite a bit recently about finding the right customer for your business and how important it is to identify your target market. Let’s talk now about value-added marketing. Why value-added, simply because we know it’s easier and more cost-effective to keep a customer than it is to get a new customer.

Value-added marketing takes place once you have a customer. The roots of value-added direct marketing go back to the 1980s and the Hunter Business Group, LLC. Originally designed as a business-to-business (B2B) model, the core idea was to market to individuals rather than departments or companies.

While originally a B2B idea, much of value-added marketing can be used in our modern, internet-driven, businesses. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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4 Rules to Follow When Deciding, “What’s Your Message?”

Today we read and hear about target marketing; magnetic marketing, relationship marketing, permission marketing and I could go on.

What's Your Message?

What’s Your Message?

Marketing greats such as Dan Kennedy, Seth Godin, and others have broken the code, so to speak, on what it takes to connect with your client or customer.

Breaking the code is easy: As a business owner you MUST communicate your message to your targeted client or customer to draw them to you and build a relationship.

Implementing the code—not so easy. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Market?

What’s Your Market?

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Is This The Right Market?

In my last post I talked about knowing who your ideal customer may be. See: Start With The Who.

If you’re just starting a business a good place to start is by identifying your ideal customer. If your business has stalled or peaked, perhaps you need to re-evaluate who your customer really is.

While identifying that ideal customer is important, in Eric Ries’ book, The Lean Startup, he relates how many business startups fail because they misidentify their ideal client.

In fact, the new business may have gone to great lengths to pinpoint their ideal customer only to fail miserably because their model customer wasn’t interested in the startup’s product or service.

Needless to say this can be pretty frustrating.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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It’s All About You

It’s All About You

It's All About You

In Chris Guillebeau’s recently released book, The $100 Startup, he explains that the most successful business owners he interviewed for his book had two key themes.

1. They were looking for freedom.

2. Giving value was the way to achieve their freedom. 

Giving value makes this blog site all about you.

Most people who write blogs do so to share their experiences, likes, dislikes, etc. with others. Blogs are generally personal journals written by millions of people with something to say and wishing to be heard.

The majority of blogs are a one-way street. The blogger writes, the reader reads, and perhaps if the reader adamantly agrees or disagrees they will post a comment.

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Keith is the resident writer and troublemaker at Empowered Pros.
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