content marketing Archives

Interesting and Relevant Content Marketing

Interesting and Relevant—Does That Describe Your Content Marketing?

Interesting and Relevant?

Interesting and Relevant?

You want to build your business by adding interesting content to your website. You’ve read several articles about how today’s markets are driven by “content marketing”.

So what is content marketing how do I get started?

Unfortunately, when most business owners think of content marketing they think it is nothing more than an email campaign. NOT SO, it can, and should, be much more.

The premise of content marketing is that by providing interesting and relevant information to interested people you are developing future clients or customers.

Interesting and relevant are important if your content marketing campaign is to be successful. In a world bombarded by copious amounts of information people pick and choose what they read or watch quickly. If you can’t catch your prospective audience immediately, you are wasting your time.

What’s interesting? Look at what’s going viral on Twitter or YouTube. People today want to be entertained. We don’t surf the net to read BORING…boring, the biggest mistake a marketer can make. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How NOT to Market Your Business

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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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Working With MailChimp

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Working With MailChimp and WordPress Popup Plugin

Working With MailChimp

Working With MailChimp

Hopefully you’ve noticed the change we’ve made to EmpoweredPros.com recently—adding a floating

opt-in form for our mailing list. As we grow and improve our blogsite, EmpoweredPros.com, we experiment with tools and techniques available to our readers before we write about them.

MailChimp and WordPress Popup Plugin are the latest tools we’ve experiment with and are happy to share our results with you.

Briefly, WP Popup Plugin is a plugin we added to our WordPress blog that integrates with MailChip Autoresponder. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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