business Archives

5 Steps to Improve Your Social Media

5 Steps to Improve Your Social Media

Facebook-Social Media?

Facebook-Social Media?

Let’s get something straight; social media isn’t a new thing. It didn’t start with MySpace.com, or Facebook.com, or even Twitter.com.

Social media has been around for quite a long time. In fact it dates back to the 19th century…yep, the good old 1800’s—perhaps even further back.

What is Social Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Market?

What’s Your Market?

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Is This The Right Market?

In my last post I talked about knowing who your ideal customer may be. See: Start With The Who.

If you’re just starting a business a good place to start is by identifying your ideal customer. If your business has stalled or peaked, perhaps you need to re-evaluate who your customer really is.

While identifying that ideal customer is important, in Eric Ries’ book, The Lean Startup, he relates how many business startups fail because they misidentify their ideal client.

In fact, the new business may have gone to great lengths to pinpoint their ideal customer only to fail miserably because their model customer wasn’t interested in the startup’s product or service.

Needless to say this can be pretty frustrating.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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What Drives Our Nation?

What Drives Our Nation?

“Don’t let anyone tell you…that it’s corporations and businesses that create jobs.” Hillary Clinton at a campaign event Friday, 24 October 2014, for Martha Coakly.

What Drives Our Nation?

What Drives Our Nation?

My youngest son is a retail store manager in a Las Vegas mall. He’s been involved with retail since his college days at the University of Reno.

He started his retail career a salesperson working at the Reno Apple retail store where he managed to move up the ladder from salesperson to training manager in that store.

It isn’t hard to make the stretch that his background in Navy Junior Reserve Officer Training Corps helped establish the leadership skills he’s used to become successful in retail.

After a couple of years with Apple he took a position as assistant manager  and then manager for a major audio retail store in Northern Nevada.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

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Keith is the resident writer and troublemaker at Empowered Pros.
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The Real Secret of Affiliate Marketing (Part 2)

shareasaleIn last week’s post we talked briefly about finding the real secret to affiliate marketing. This week we cover the first scenario where you have a product or service to sell but not a HUGE list of followers on your website or blog.

For our purpose let’s say it you have an eBook entitled, “How to make millions of dollars on yard sales.” You’ve done the research, you’ve written the book and published it in several formats for readers to download. You plan to sell the eBook for $49.95

As did your research and wrote the book you also came up with an idea for a downloadable training program as well as providing exclusive seminars designed to walk your buyers through a step-by-step process on how to set up “killer” yard sales.

So what do you do now, what’s your marketing strategy? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Martini

The Martini

This Sunday, I decided to write a bit of a non-sequitur when it comes to eCommerce.

Today we talk about the martini. Yes, that icon of American business…a tantalizing combination of vermouth and vodka or gin.

The Martini

The Martini

Admired by some, reviled and repulsed by others; the martini has been a symbol of business for years.
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Keith is the resident writer and troublemaker at Empowered Pros.
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E-Commerce and a New Beginning

E-Commerce and a New Beginning

After a long hiatus from our blog and a year plus of e-commerce experience through our Amazon FBA (Fulfilled by Amazon), it’s time to step back and evaluate what we’ve learned over the past 18 months. Like so many of my friends and relatives we were lured to the Internet with the hopes of building a business that would eventually replace our full-time incomes we’re not seeing the results we expected. We ARE making money…BUT…just barely breaking even at this point. Again, like so many of our friends and relatives…and I’m sure many of you, what we found was a maze rather than a road map to success.

Like so many novices we were inundated with “the latest and greatest” method to build a successful online business. Many of those who approached us were nothing more than multi-level marketing companies trying to disguise themselves as legitimate business opportunities. Others were pitch men with the latest and greatest software “guaranteed” to get your website to number one on a Google search. Sound familiar?

It seems every “successful” entrepreneur who can spell e-commerce has made at least $100,000 their first year and for the low, low price of $xxx they’ll share how they became successful—right!

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Keith is the resident writer and troublemaker at Empowered Pros.
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How Safe is Your Business?

How Safe is Your Business?

As the United States heads into an election this year many small business owners are asking how safe is their business.

How Safe is Your Business?

Government regulations from state, local and federal sources have continued to put a damper on new start-up businesses as well as established businesses.

Regulations contained in the “Affordable Healthcare Act”, sometimes referred to as “Obamacare” seem to target small business owners and force them to pay more than “their fair share”, especially when it comes to paying employees for healthcare. It is somewhat ironic that what started as a way to get around government regulations has become an even greater burden for business owners.

Did you know during the Great Depression, the Roosevelt administration froze all pay raises for employees under the National Reform Act? Employers were not allowed to give employees pay raises; if they did employers could be imprisoned. To keep good employees and help provide for their employees’ families business owners turned to increasing benefits over pay and began providing health insurance as incentives.

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Keith is the resident writer and troublemaker at Empowered Pros.
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