branding Archives

Branding Is Overrated

Branding is Overrated

Branding Is Overrated

Branding Is Overrated

That’s right, branding is overrated. I know you just fainted at the thought of such heresy. Now get  up off the floor and hear me out.

In my humble, but accurate opinion, too much time and money is spent on branding. Too many businesses try to brand themselves too soon and that is worthless. Worthless that is until you and your company have enough customers and sales to be concerned about branding.

Let’s start from the beginning. When should you spend money on branding? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Should You Brand Your Business or Be a Guru?

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Should You Brand Your Business
or
Be a Guru?

Guru ravidss

Are You a Guru?

What’s your goal? Do you want to attract clients because you’re a guru or do you want to draw customers due to your brand?

This is kind of a trick question, really, as both answers are correct and yet both answers are incorrect…what we called in flight instruction, a “well, it depends” question.

It depends on your business and you really, whether creating a brand is better for you or becoming a guru is better…oh and you can have both.

Today I’m talking PRIMARILY to new business owners, or business owners who’ve been struggling and can’t seem to get there from here. Let’s start by defining the difference between being a guru and having a brand.

Are You a Guru?

First question: Are you an expert in your niche? Is your way of doing X, better, quicker, cheaper, more interesting? Is it all of the above? Is it better than your competitors? Then you might be a guru.

Question two:  Do you have hundreds, or thousands, of adoring fans who’ll throw themselves off cliffs and drink cyanide-laced Kool-Aid if you ask them? If so, you might be a guru…but please, be nice to people who love and adore you.

Third and final question for you wannabe gurus. Are you willing to be hounded constantly by the media, paparazzi, adoring fans, and never have a moment of privacy?

Well, to be perfectly honest, that’s not the quite the guru status we’re talking about here, but it could be.

No, when I say guru status, I’m saying you’re an expert at your niche and are willing to build a persona around that expertise? Here’s an example: Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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