Blogging Archives

Interesting and Relevant Content Marketing

Interesting and Relevant—Does That Describe Your Content Marketing?

Interesting and Relevant?

Interesting and Relevant?

You want to build your business by adding interesting content to your website. You’ve read several articles about how today’s markets are driven by “content marketing”.

So what is content marketing how do I get started?

Unfortunately, when most business owners think of content marketing they think it is nothing more than an email campaign. NOT SO, it can, and should, be much more.

The premise of content marketing is that by providing interesting and relevant information to interested people you are developing future clients or customers.

Interesting and relevant are important if your content marketing campaign is to be successful. In a world bombarded by copious amounts of information people pick and choose what they read or watch quickly. If you can’t catch your prospective audience immediately, you are wasting your time.

What’s interesting? Look at what’s going viral on Twitter or YouTube. People today want to be entertained. We don’t surf the net to read BORING…boring, the biggest mistake a marketer can make. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Working With MailChimp

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

Working With MailChimp and WordPress Popup Plugin

Working With MailChimp

Working With MailChimp

Hopefully you’ve noticed the change we’ve made to EmpoweredPros.com recently—adding a floating

opt-in form for our mailing list. As we grow and improve our blogsite, EmpoweredPros.com, we experiment with tools and techniques available to our readers before we write about them.

MailChimp and WordPress Popup Plugin are the latest tools we’ve experiment with and are happy to share our results with you.

Briefly, WP Popup Plugin is a plugin we added to our WordPress blog that integrates with MailChip Autoresponder. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Working with WordPress

Working with WordPress

 

WordPress

WordPress

What I’d like to explore today is a FAIRLY easy system that can get you up and running a blog in no time for little or NO cash—WordPress.

First, what is WordPress?

WordPress is an open source (free) software tool specifically designed for blogging. It essentially provides a template system that allows users to install and change themes that give the look and feel to the blog.

A system of plugins allow users to add over 30,000 features to their blogs.

WordPress comes in two varieties: WordPress.org and WordPress.com.

What’s the difference? Glad you asked! Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

4 Rules to Follow When Deciding, “What’s Your Message?”

Today we read and hear about target marketing; magnetic marketing, relationship marketing, permission marketing and I could go on.

What's Your Message?

What’s Your Message?

Marketing greats such as Dan Kennedy, Seth Godin, and others have broken the code, so to speak, on what it takes to connect with your client or customer.

Breaking the code is easy: As a business owner you MUST communicate your message to your targeted client or customer to draw them to you and build a relationship.

Implementing the code—not so easy. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

AWAI Bootcamp Day Three – Job Fair

AWAI Bootcamp Day Three — Job Fair

It’s now Friday morning and we hit the ground running with A Taste of Niche Markets” Web Copywriting Opportunities with Rebecca Matter, Nick Usborne, Heather Robson, Lori Haller, and Charlotte Crockett…I have to admit…I slept in. The good news is all the sessions are recorded and the audio will be on AWAI’s website!

AWAI Job Fair

AWAI Job Fair

After a brief Jumpstart session by Joshua Boswell, Mindy McHorse from The Barefoot Writer and frequent contributor to AWAIOnline talked about how she conquered her fear in order to achieve a six-figure income.

One of my AWAI favorites, Will Newman, gave a great presentation on The Single Most Important Secret to Headline Success. I was so impressed with his presentation and teaching ability I made up my mind to invest in the AWAI Circle of Success (COS). Will’s is one of the instructors for this program and I hope I’ll get him during my advanced training as a COS member.

Next on deck was copywriting greats John Forde of The Copywriter’s Roundtable and Jen Stevens giving us a chance to review What Worked … What Didn’t. Having the opportunity to vote on previous campaigns was an eye-opener and fortunately John gave us a great website to keep up with our review…more on this later.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

A Pilgrimage to AWAI Bootcamp 2014

A Pilgrimage to AWAI Bootcamp 2014.

American Writers and Artists, Inc.

American Writers and Artists, Inc.

This year marks my first year at an American Writers and Artists, Inc. (AWAI) Bootcamp. I’ve wanted to go for some time and this year I was able to clear my calendar and make the pilgrimage to Delray Beach, Florida for AWAI’s four day, intensive, program entitled “FastTrack to Copywriting Success”.

Upon my arrival at West Palm Beach International Airport yesterday I met other pilgrims headed to Delray Beach for the conference. Pat, a retired psychologist who’s interested in writing for alternative health businesses and Donna, who’s already started her E-newsletter and graphic design business—thanks to recent downsizing by her former employer.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

The Real Secret to Affiliate Marketing (Final Chapter)

In last week’s installment we discussed setting up a website using WordPress to just, essentially, talk about your passion. In keeping with our theme of our website, “Feelinggreatover50.com” we’ve taken the time to write weekly about our journey from 260 lbs of blubber to 185 lbs of health.

Over the weeks we’ve just written about our experiences…our ups…our downs. You’ve written about how you’ve spent years and money trying to get in shape but finally found the secret. Through eating Paleo and Primal with kettle bells and Crossfit exercises people don’t even recognize you.

Building an Affiliate Marketing Following

At this point you will write a short, less than 10-page free e-book explaining your journey (in general terms about how you made your transformation). Just enough information to pique someone’s interest to sign up and get the free eBook.

In the eBook you’ll explain how you read about Paleo Nutrition and Fitness and site the books you read (here’s the secret…each of those books will be hyperlinked to your Amazon Affiliate account). You’ll also site how you’re a fan of Mark Sisson’s and his Primal Blueprint books and Primal Living lifestyle (yep, you’re also a Mark Sisson’s affiliate).

In your eBook you’ll talk about the kettle bell exercises and gurus that helped you get where you wanted…and you guessed it, you’ll be affiliates to those products and services as well. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

The Real Secret of Affiliate Marketing (Part 2)

shareasaleIn last week’s post we talked briefly about finding the real secret to affiliate marketing. This week we cover the first scenario where you have a product or service to sell but not a HUGE list of followers on your website or blog.

For our purpose let’s say it you have an eBook entitled, “How to make millions of dollars on yard sales.” You’ve done the research, you’ve written the book and published it in several formats for readers to download. You plan to sell the eBook for $49.95

As did your research and wrote the book you also came up with an idea for a downloadable training program as well as providing exclusive seminars designed to walk your buyers through a step-by-step process on how to set up “killer” yard sales.

So what do you do now, what’s your marketing strategy? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:
 Page 1 of 3  1  2  3 »

Empowered Pros is Website for Over 50's Interested in Starting a Small Business

  • We Deliver Practical Tips
  • And an Occasional Nudge
  • In Our Bi-Monthly Newsletter

We value your privacy and NEVER sell your information

Enjoy this blog? Please spread the word :)