Author Archive

Student Loans — They’re a Racket

Student Loans — They’re a Racket

Student Loan Racket

Student Loans are a Racket

Did you know it takes a college degree to work the counter at a major car rental agency? I’ve got one question; why?

Answer: College, and the student loans that fund them, is a racket. What was once seen as the step to a brighter future has become nothing more than a money-grubbing enterprise hiding behind a sheepskin.

I have both a bachelor’s and master’s degree. I’m also pushing 60 — and times have changed.

Why do I say student loans and college are a racket, well in the immortal words of Ricky Ricardo, “Let me ‘splain.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Time is Money — It’s a Lie

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

Time is Money — It’s a Lie

Time is Money - It's a Lie

Time is Money – It’s a Lie

Time is money. You’ve heard it a million times by the time you reach thirty. Pickup any motivational book, any book on productivity and you’ll see it right there, probably in chapter one, “Time is money.”

On the surface most of us agree, we nod our heads and wrap our minds around the fact each of us only has 24 hours in a day and how we spend that 24 hours will determine our wealth.

I’m here to tell you the axiom, “Time is money is a big fat LIE.”

Let’s face it, time is time; how we choose to use that time is what determines much and money is only one thing determined by time.

Here’s what I mean. Time is also value; the value you have in yourself. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Finding Your Six-Figure Niche

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

Finding Your Six-Figure Niche

Solve Your Reader's Problems

Find Your Six-Figure Niche

We hear a lot today about small businesses that go from zero to hero in a short period of time. You know, from nothing to success seemingly overnight. The medium doesn’t seem to matter, offline or online it’s happening all around us.

A bit of research reveals one of the common traits of these successful businesses is a niche. Whether your goal is a couple of thousand dollars extra a year, a six-figure income, or seven figures, niches seem to be the way to go.

Online some of examples range from Nick Usborne’s www.coffeedetective.com to Steve Chou’s www.bumblebeelinens.com.

Offline, Spanx by Sara Blakly is a great example of a niche made good. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Should You Brand Your Business or Be a Guru?

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

Should You Brand Your Business
or
Be a Guru?

Guru ravidss

Are You a Guru?

What’s your goal? Do you want to attract clients because you’re a guru or do you want to draw customers due to your brand?

This is kind of a trick question, really, as both answers are correct and yet both answers are incorrect…what we called in flight instruction, a “well, it depends” question.

It depends on your business and you really, whether creating a brand is better for you or becoming a guru is better…oh and you can have both.

Today I’m talking PRIMARILY to new business owners, or business owners who’ve been struggling and can’t seem to get there from here. Let’s start by defining the difference between being a guru and having a brand.

Are You a Guru?

First question: Are you an expert in your niche? Is your way of doing X, better, quicker, cheaper, more interesting? Is it all of the above? Is it better than your competitors? Then you might be a guru.

Question two:  Do you have hundreds, or thousands, of adoring fans who’ll throw themselves off cliffs and drink cyanide-laced Kool-Aid if you ask them? If so, you might be a guru…but please, be nice to people who love and adore you.

Third and final question for you wannabe gurus. Are you willing to be hounded constantly by the media, paparazzi, adoring fans, and never have a moment of privacy?

Well, to be perfectly honest, that’s not the quite the guru status we’re talking about here, but it could be.

No, when I say guru status, I’m saying you’re an expert at your niche and are willing to build a persona around that expertise? Here’s an example: Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Read This Or Lose Your Internet!

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

Read This Or Lose Your Internet!

quote-our-liberty-depends-on-the-freedom-of-the-press-and-that-cannot-be-limited-without-being-lost-thomas-jefferson-240480
NOTE: I wrote this article last week before the horrible attacks on innocent people in France. The fact that the initial attack was on a news magazine who had published material offensive to a group of people, in my opinion, is no excuse for these acts of barbarism. As the old saying goes, “Sticks and stones may break my bones, but words will never hurt me.” It wasn’t the words from Charlie Hebdo that killed all those people; it was hateful and intolerant men with no concept of freedom of the press or freedom of speech. Our hearts and prayers go out to the victims of these petty little men and we stand today and proclaim:

Je Suis Charlie!

Today, in light of events in France, we must be even more vigilant in our protection of free speech and a free press. In the coming days and months be alert for officials, editors, and others who will say we should not allow expression such as that which caused the deaths of so many in France. The price of freedom is eternal vigilance so stand ready to refuse to bend to those who would put security over freedom. Now to what I wrote last week. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Customer Retention — 4 Ways to Improve It!

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

Customer Retention — 4 Ways to Improve It!

Customer Retention - 4 Ways to Improve It!

Customer Retention – 4 Ways to Improve It!

In business it’s all about the customer.

I’ve written quite a bit recently about finding the right customer for your business and how important it is to identify your target market. Let’s talk now about value-added marketing. Why value-added, simply because we know it’s easier and more cost-effective to keep a customer than it is to get a new customer.

Value-added marketing takes place once you have a customer. The roots of value-added direct marketing go back to the 1980s and the Hunter Business Group, LLC. Originally designed as a business-to-business (B2B) model, the core idea was to market to individuals rather than departments or companies.

While originally a B2B idea, much of value-added marketing can be used in our modern, internet-driven, businesses. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

How to Improve Your Offers

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

How to Improve Your Offers

Da Godfather

Da Godfather

When marketing your product or service the “offer” is the promise you make to your client or customer upon completion of the transaction—money or credit changes hands.

How you structure your offer can make the difference between your success or failure as well as give you valuable feedback concerning your product or service, pricing, and your target market.

While we most often think of offers when we purchase a product or service, offers also include your opt-in for information such as a prospect list or email list.

In direct marketing, and online marketing IS direct marketing, an offer will include several “must have” items.

An Offer That Sells Must Contain:

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

The Secret Truth about Social Media

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

The Secret Truth about Social Media

Google Plus!

Google Plus!

Let’s face it, you can’t turn around today without seeing an article about how important social media is to your business. But the secret truth is…social media doesn’t make that big an impact on your sales.

OK, you can get up off the floor now. I’m sure you either fell out of your chair reading that statement or rolled on the floor laughing. But before you click away from this article, you might want to read a bit further and learn the truth.

The truth is, the social media myth is BIG business.

A Google search on “social media training” reveals page after page of institutions and individuals ready and willing to take your money and train you how to “optimize” your social media.

A search for “social media services” has the same results. If you don’t want to learn how to successfully deploy social media for your business, they’ll do it for you. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Happy 2015! Our New Year’s Resolutions

new-year-greetings

Our 2015 Resolutions

Happy 2015!
Our New Year’s Resolutions

Happy New Year from the Empowered Pros! Wow, where did 2014 go? One minute it was January and the next it was time to celebrate the New Year.

We at Empowered Pros hope 2014 was a banner year for you and 2015 will see all of you achieve whatever makes you happy, healthy, and wise…oh and wealthy wouldn’t hurt either.

Since it’s the first day of 2015 I thought I’d spend some time looking ahead and make some resolutions and share them with our readers. I’m sure most of you have thought about making resolutions and hopefully you’ll share yours with us as well. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

What a Gecko Taught Me about Marketing

Please share on Facebook and Google+ and how about a  tweet! ==================>>>>>
Don’t Forget to Comment Below

What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

“Imitation is the sincerest form of flattery,” said writer Charles Caleb Colton. We see that form of flattery in business in many forms.

Marketing is one of the areas where one company attempts to gain the success of another by imitating advertising or marketing efforts.

Take, for example, the Geico gecko. A humorous little character moved the company’s marketing efforts forward and took market share from other insurance companies.

 

Result: Humorous characters pop up in Allstate, Nationwide, and Farmers insurance commercials. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:
 Page 3 of 12 « 1  2  3  4  5 » ...  Last » 

Empowered Pros is Website for Over 50's Interested in Starting a Small Business

  • We Deliver Practical Tips
  • And an Occasional Nudge
  • In Our Bi-Monthly Newsletter

We value your privacy and NEVER sell your information

Enjoy this blog? Please spread the word :)