5 Steps to Improve Your Social Media

Facebook-Social Media?

Facebook-Social Media?

Let’s get something straight; social media isn’t a new thing. It didn’t start with MySpace.com, or Facebook.com, or even Twitter.com.

Social media has been around for quite a long time. In fact it dates back to the 19th century…yep, the good old 1800’s—perhaps even further back.

What is Social Media?

Let me explain by first breaking down what social media is.

Wikipedia defines social media as: “…the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.”

Wikipedia then goes on and talks about how they are Internet-based, etc…

In reality, however, social interaction and exchanges of information and ideas have been going on since the development of a fairly reliable postal service.

Think about it, clubs and organizations created virtual communities and networks by corresponding with one another by mail. Granted, it was a slow process but social interaction WAS taking place.

A good example of social media from the 19th century was correspondence chess clubs and magazines. Chess was played via postal and even telegraph communications and through magazines and newsletters friends were made.

What’s changed is the MEDIA we are using today.

The key takeaway is, the MEDIA was different…but the goals were the same: A friendly exchange of information and ideas in a virtual community.

I believe it’s important for us to keep that in mind when we, as business owners, dive into the social media arena…and no doubt you DO need to be in that arena.

Here are 5 Steps to Improve Your Social Media

  1. Understand that the purpose of social media is to communicate information and exchange information. The Internet was originally designed to allow schools, laboratories, and universities to exchange information. In the early days of what would become the information highway that’s exactly what users did—exchange ideas and information.
  2. The Internet is a social network—it wasn’t built for large corporations OR small business to sell products or services. This may come to a surprise to many but the truth is if you think about it what do we do with the Internet? When we surf the web we are (1) gathering information (2) expressing our ideas and opinions (3) reading about, watching, or listening to others ideas and opinions. Buying a good or service is ONLY accomplished after we’ve gathered information and gathered opinions from friends, relatives, and experts.
  3. To be good at social media you must COMMUNICATE ideas and give VALUABLE information that your client needs. Valuable information about your product or service is what is valuable to those reading your posts or tweets.
  4. Tweets and posts must be in line with your product or service. If you are posting and tweeting or pinning about refrigerator repair and maintenance—STAY OUT OF POLITICS OR RELIGION…probably a good business decision all around anyway.
  5. Be of such value with your message that your friends or clients look forward to your tweet, post, or pin. Have you ever waited for a newsletter or post online? If so, you know what I mean. THAT’S how you want to be received.

If you remember that social media is a way of sharing information and ideas you can direct your social media campaigns in the right direction. Make friends, share ideas, exchange information. Be of great value to your clients (who should also be your friends) and you’ll see the results in higher sales and life-long customers.


Do you agree or disagree? How about letting us know by adding your comments and/or sharing our article with YOUR friends.

Keith is the resident writer and troublemaker at Empowered Pros.
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