4 Secrets to Increase Your Productivity

“It seems like the more I do, the less I get done.”

Do those words sound familiar? If so, incorporate the 4 secrets I’ll share with you today and that phrase will be a thing of the past.

Setting the Stage to Increase Your productivity

As a business owner or entrepreneur you are the chief visionary of your business(s). Any activity you do on a day-to-day basis that takes away from steering the course for your company is wasted energy.

The Pareto Principle


The Pareto Principle

Probably better known as the 80/20 rule, the Pareto principle, or law, states that essentially for any activity, 80% of success is accomplished by 20% of the effort and therefore 80% of effort only accomplishes 20% of success.

For example, 80% of the sales in your company is a result of 20% of the activity. Put another way, 20% of your sales staff is producing 80% of your sales while the other 80% of your staff is only producing 20% of sales.

The same holds true for you, the visionary of your company.

As Lee Milteer, success author and coach points out; on a daily basis that 20% equates to approximately 96 minutes of PRODUCTIVE time. Think about that; just an hour and a half of time to get your most productive time.

Productivity Secret #1

Figure out the time you are most productive and concentrate your most important projects during that time. If you’re a morning person, get those tasks done in the morning. On the other hand, if you’re an afternoon or evening person that’s when you’ll want to tackle your key projects.

Productivity Secret #2

As the head of your company, your number one task is SALES and MARKETING—PERIOD.

While you may have a sales and marketing staff, it’s YOUR business and nothing, absolutely nothing happens without sales. No one in your organization can sell your company better than you so your most productive time, that 20% MUST be spent on sales and marketing.

Productivity Secret #3

If it’s not the critical 20% of your activity—DELEGATE.

That’s right, delegate the other 80% of your work so you can concentrate on what really matters.

Do you REALLY need to write payroll checks, build your companies website, or other time-consuming tasks which can better be done by someone else? Timothy Ferris devotes and entire chapter on “Outsourcing Life” in his book, The 4-Hour Workweek. I suggest EVERY entrepreneur and business owner read that chapter.

Productivity Secret #4

You have to cut the distractions in your day, ESPECIALLY those during your period of 20% effectiveness. If you work in a home office make sure family and friends know you are untouchable during that 96-minute period EXCEPT for dire emergencies. If you work with a secretary or other gatekeeper make sure they live by the same rule.

Think of this period during the day as YOU time. This is the time voted to you and your business. If you’re like most business owners and entrepreneurs your company is your baby and it deserves some “special” time.

Put these 4 principles to work and increase your productivity.

Concentrate on your 20% productive time and delegate the 80% of tasks that aren’t worth your time or effort. Cut your distractions and concentrate on your number one mission as a business owner—sales and marketing, then move aside and let your business grow!

Here’s to your success!

Do you agree or disagree with these four principles?

Please comment and share below!

Keith is the resident writer and troublemaker at Empowered Pros.
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