Archive for February, 2015

Branding Is Overrated

Branding is Overrated

Branding Is Overrated

Branding Is Overrated

That’s right, branding is overrated. I know you just fainted at the thought of such heresy. Now get  up off the floor and hear me out.

In my humble, but accurate opinion, too much time and money is spent on branding. Too many businesses try to brand themselves too soon and that is worthless. Worthless that is until you and your company have enough customers and sales to be concerned about branding.

Let’s start from the beginning. When should you spend money on branding? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

What You Didn’t Know About Your Presidents

What You Didn’t Know
About Your Presidents

The United States has seen 44 presidents since the Constitution established the office and was established in 1789.

I thought I’d spend this President’s Day telling you a few things you probably didn’t know about some of our past presidents and reference them to current events.

President George Washington

President George Washington

George Washington, our first president, warned the new nation of becoming involved in “foreign intrigue”. He believed we should be a nation of “honest brokers” much like the Swiss. He suggested we have no treaties or compacts and should be involved in trade with every other nation. Question: What would George Washington think of our ties with NATO and SEATO, today?

James Madison, one of the authors of the US Constitution vetoed the Bonus Bill of 1817. This bill called for funds to finance roads, bridges, and canals. Congress believed under the “General Welfare” provision it had the power to tax its citizens to establish such infrastructure. In Madison’s words: Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan—REVIEW

The Ultimate Marketing Plan

The Ultimate Marketing Plan

I received The Ultimate Marketing Plan, 4th Edition, as one of the extras included with my subscription to Glazer-Kennedy Insiders Circle. Originally written in 1991 by Dan Kennedy, he’s done an excellent job of updating the book over the years.

My biggest takeaway is that most business owners “poke” at marketing. Or entrepreneurs have no marketing plan at all! Even worse, many business owners spend large amounts of money on “conventional” marketing that isn’t measured OR effective. If you’re the guy or gal who has bought billboard or Yellow Page advertising and have NO IDEA if it works—this book is for you.

This book is a MUST HAVE for any business owner or would-be business owner who is not familiar with marketing for small business.

The book is filled with tips on how to market with little to no money and also gives the reader four “Ultimate Marketing Sins” to avoid if your goal is to make money in your business.

The book is based upon Dan Kennedy’s philosophy of, “Getting the right message, to the right people via the right media and methods—effectively, efficiently, and profitably.” Dan spends considerable time explaining the Ultimate Marketing Plan as well as giving many examples of business owners who have successfully used his method.

Included in the book are 17 “Ultimate Marketing Secret Weapons,” each explained and expounded upon. Add to this a resource page, bonus chapters, and an index for reference, The Ultimate Marketing Plan will become your go-to guide for building a successful marketing strategy.

I highly recommend The Ultimate Marketing Plan, 4th Edition, for any entrepreneur. It’s available anywhere good books are sold, or you can receive a personal FREE copy by signing up for a, FREE two-month, membership in Glazer-Kennedy Insiders Circle. Just click on The Most Incredible Free Give Ever link at the top of the page.

Here’s to your success!

Have you read The Ultimate Marketing Plan? If so, what tips did you learn? Leave a comment below!

 

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

A Shift in Gears for Empowered Pros

A Shift in Gears for Empowered Pros

Shift Gears

Shift Gears

After publishing articles three times per week over the past three months, EmpoweredPros.com is shifting gears.

Beginning today we’ll only be publishing one article per week which will debut each Sunday morning.

Why the change?

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
Please like & share:

Empowered Pros is Website for Over 50's Interested in Starting a Small Business

  • We Deliver Practical Tips
  • And an Occasional Nudge
  • In Our Bi-Monthly Newsletter

We value your privacy and NEVER sell your information

Enjoy this blog? Please spread the word :)