Archive for January, 2015

How NOT to Market Your Business

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How NOT to Market Your Business

How Not to Market Your Business

How Not to Market Your Business

Does this sound familiar? You opt-in to a website in order to receive a free report, white paper, booklet, etc. Per the instructions, you confirm your opt-information and are directed to a link or soon thereafter receive another email with the lead magnet you wanted.

Smart marketers use lead magnets as a way to get your name and email address; and there’s absolutely nothing wrong with this as long as you receive the item or items you’ve requested!

Let’s face it, if I can get free information for providing a name and email address, why not. If I don’t care for the information I receive I can always (1) unsubscribe to the sender and/or (2) blacklist the sender’s email address. Lead magnets are a legitimate way for you the consumer to be introduced to a new provider.

If you make the decision to not opt out and the next day you’re email is inundated with a million emails selling you this that or the other thing from the provider, you’ll probably change your mind. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Marketing Media?

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What’s Your Marketing Media?

In Dan Kennedy’s book, The Ultimate Marketing Plan, he defines the plan in simple terms as having the right MESSAGE for the right MARKET using the right MEDIA. He goes on to depict the plan with the following graphic:

Market-Media-Message

What’s Your Marketing Media?

He also adds you can place a circle around the triangle and identify the circle as TIMING.

So in a nutshell, it’s the right message to the right market using the right media. In the past we’ve talked about message and market. Today we look at media.

What is Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One Year-Part II

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Triple Your Sales in One Year—Part II

Triple Your Sales

Triple Your Sales

Thursday I talked about three steps to help you triple your sales. I’ve assumed you’ve identified your product and market fit and have an idea of what traffic source you’ll use to drive traffic to your website. With those first two critical steps accomplished it’s on to:

1. Develop your LEAD MAGNET. Remember this is a FREE item of value to your lead.

2. Once the LEAD MAGNET is developed, you’ll offer something of value FOR SALE to your lead. You want to get your lead to purchase something from you. We called this a TRIPWIRE.

3. And the third step we discussed was actually selling your CORE PRODUCT or products to your customer.

By just concentrating on adding a lead magnet and tripwire item to your marketing efforts it is not inconceivable that you could easily triple your sales…in one year or less.

Two Critical Steps to Triple Your Sales

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Keith is the resident writer and troublemaker at Empowered Pros.
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Triple Your Sales in One year (Or Less)

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Triple Your Sales in One year (Or Less)

Triple Your Sales

Triple Your Sales

If I could show you a fairly easy way to triple your sales, would you be interested? That’s a pretty dumb question, right; who wouldn’t be interested in increasing your sales? All right then, roll up your sleeves, pull out your notepad, grab a pen and let’s get started.

The techniques I’ll share with you today have been used by hundreds of online and offline entrepreneurs. They’ve seen these methods work in their businesses, regardless of industry. If you’ll do you homework and apply these principles as well, you could the same, if not better results.

I’m going to assume you’ve already taken the time to determine your product and market fit as well as your traffic source. Product and market fit is simply best market (client/customer) for your product/service. Traffic source is simply what will drive traffic to your website: Facebook, YouTube, Google Ads, etc.

Step One: Once you’ve determined your product and market fit and your traffic source you’ll need to identify a LEAD MAGNET. The lead magnet can come in several forms but it’s almost ALWAYS FREE and is designed to have your potential client or customer provide you with a name and email. In order to entice said client/customer, we’ll need to provide them with a “Wow”. That wow could take the form of a bit of information: free report, booklet, white paper, etc. It could be a free sample, or a free catalog (which can provide prices for high-end items that might scare off a prospect initially). Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Student Loans — They’re a Racket

Student Loans — They’re a Racket

Student Loan Racket

Student Loans are a Racket

Did you know it takes a college degree to work the counter at a major car rental agency? I’ve got one question; why?

Answer: College, and the student loans that fund them, is a racket. What was once seen as the step to a brighter future has become nothing more than a money-grubbing enterprise hiding behind a sheepskin.

I have both a bachelor’s and master’s degree. I’m also pushing 60 — and times have changed.

Why do I say student loans and college are a racket, well in the immortal words of Ricky Ricardo, “Let me ‘splain.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Time is Money — It’s a Lie

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Time is Money — It’s a Lie

Time is Money - It's a Lie

Time is Money – It’s a Lie

Time is money. You’ve heard it a million times by the time you reach thirty. Pickup any motivational book, any book on productivity and you’ll see it right there, probably in chapter one, “Time is money.”

On the surface most of us agree, we nod our heads and wrap our minds around the fact each of us only has 24 hours in a day and how we spend that 24 hours will determine our wealth.

I’m here to tell you the axiom, “Time is money is a big fat LIE.”

Let’s face it, time is time; how we choose to use that time is what determines much and money is only one thing determined by time.

Here’s what I mean. Time is also value; the value you have in yourself. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Finding Your Six-Figure Niche

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Finding Your Six-Figure Niche

Solve Your Reader's Problems

Find Your Six-Figure Niche

We hear a lot today about small businesses that go from zero to hero in a short period of time. You know, from nothing to success seemingly overnight. The medium doesn’t seem to matter, offline or online it’s happening all around us.

A bit of research reveals one of the common traits of these successful businesses is a niche. Whether your goal is a couple of thousand dollars extra a year, a six-figure income, or seven figures, niches seem to be the way to go.

Online some of examples range from Nick Usborne’s www.coffeedetective.com to Steve Chou’s www.bumblebeelinens.com.

Offline, Spanx by Sara Blakly is a great example of a niche made good. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Should You Brand Your Business or Be a Guru?

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Should You Brand Your Business
or
Be a Guru?

Guru ravidss

Are You a Guru?

What’s your goal? Do you want to attract clients because you’re a guru or do you want to draw customers due to your brand?

This is kind of a trick question, really, as both answers are correct and yet both answers are incorrect…what we called in flight instruction, a “well, it depends” question.

It depends on your business and you really, whether creating a brand is better for you or becoming a guru is better…oh and you can have both.

Today I’m talking PRIMARILY to new business owners, or business owners who’ve been struggling and can’t seem to get there from here. Let’s start by defining the difference between being a guru and having a brand.

Are You a Guru?

First question: Are you an expert in your niche? Is your way of doing X, better, quicker, cheaper, more interesting? Is it all of the above? Is it better than your competitors? Then you might be a guru.

Question two:  Do you have hundreds, or thousands, of adoring fans who’ll throw themselves off cliffs and drink cyanide-laced Kool-Aid if you ask them? If so, you might be a guru…but please, be nice to people who love and adore you.

Third and final question for you wannabe gurus. Are you willing to be hounded constantly by the media, paparazzi, adoring fans, and never have a moment of privacy?

Well, to be perfectly honest, that’s not the quite the guru status we’re talking about here, but it could be.

No, when I say guru status, I’m saying you’re an expert at your niche and are willing to build a persona around that expertise? Here’s an example: Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Read This Or Lose Your Internet!

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Read This Or Lose Your Internet!

quote-our-liberty-depends-on-the-freedom-of-the-press-and-that-cannot-be-limited-without-being-lost-thomas-jefferson-240480
NOTE: I wrote this article last week before the horrible attacks on innocent people in France. The fact that the initial attack was on a news magazine who had published material offensive to a group of people, in my opinion, is no excuse for these acts of barbarism. As the old saying goes, “Sticks and stones may break my bones, but words will never hurt me.” It wasn’t the words from Charlie Hebdo that killed all those people; it was hateful and intolerant men with no concept of freedom of the press or freedom of speech. Our hearts and prayers go out to the victims of these petty little men and we stand today and proclaim:

Je Suis Charlie!

Today, in light of events in France, we must be even more vigilant in our protection of free speech and a free press. In the coming days and months be alert for officials, editors, and others who will say we should not allow expression such as that which caused the deaths of so many in France. The price of freedom is eternal vigilance so stand ready to refuse to bend to those who would put security over freedom. Now to what I wrote last week. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Customer Retention — 4 Ways to Improve It!

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Customer Retention — 4 Ways to Improve It!

Customer Retention - 4 Ways to Improve It!

Customer Retention – 4 Ways to Improve It!

In business it’s all about the customer.

I’ve written quite a bit recently about finding the right customer for your business and how important it is to identify your target market. Let’s talk now about value-added marketing. Why value-added, simply because we know it’s easier and more cost-effective to keep a customer than it is to get a new customer.

Value-added marketing takes place once you have a customer. The roots of value-added direct marketing go back to the 1980s and the Hunter Business Group, LLC. Originally designed as a business-to-business (B2B) model, the core idea was to market to individuals rather than departments or companies.

While originally a B2B idea, much of value-added marketing can be used in our modern, internet-driven, businesses. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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