Archive for December, 2014

A Technique for Producing Ideas—Review

A Technique for Producing Ideas—Review           

James Webb Young was a legendary advertising executive whose career began early in the 20th century. He was the author of three books,

James W. Young Master Copywriter

James W. Young Master Copywriter

Diary of an Ad Man, How to Become an Advertising Man (both out of print), and A Technique for Producing Ideas.

His last book is considered one of the greats for helping business owners develop creative ideas. In fact, the book was chosen by copywriting legend Bob Bly as a recent featured book at the American Writers and Artists Great Books Club.

In this short, easily read book, Mr. Young gives the reader a 5-step formula to train the mind to develop creative thought. Simply put, his five steps are:

  1. Gather raw materials.
  2. Work out those materials in your mind.
  3. The incubating stage.
  4. The actual birth of the idea.
  5. The final shaping and development of the idea to usefulness.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How to Avoid Brain Drains and Increase Productivity

How to Avoid Brain Drains and Increase Productivity

How to Avoid Brain Drain

How to Avoid Brain Drains

One of the biggest challenges to any business professional is to keep your head in the game, as they say in sports. Distractions such as television, family, coworkers, employees, etc. have a MAJOR impact on our ability to perform at our peak. Distractions—or brain drains, whatever the source, can drain our brains of valuable creative abilities and impact our business.

Here are 5 rules to follow to avoid brain drains.

1. Workplace Brain Drains. How’s your work environment? Is your office space or desk space cluttered or clean? Is it organized or haphazard? Studies show an organized workspace helps eliminate distractions and make the creative juices flow. Look around your office; is it uplifting and a reflection of you? If so, great! If not, take some time and get your space to the point it reflects your inner self and eliminate that first brain drain. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Sales Versus Marketing

Sales Versus Marketing

Sales & Marketing business signpost

Sales Vs Marketing

I have to admit, I’m a groupie for Jim Koch, founder of Boston Beer Company; makers of Samuel Adams Beer.

I’m an admirer not only from a business standpoint—taking a beer recipe to billionaire in thirty years. But…I also have to admit as a beer drinker I like his beer and his way of doing business.

In an article by Drake Baer on Business Insider, Koch tells Baer Boston Beer built their business on sales, PERIOD. They didn’t hire a marketing person until after they were in business for 10 years. You’ll find the full article HERE Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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