Archive for December, 2014

What a Gecko Taught Me about Marketing

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What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

What a Gecko Taught Me about Marketing

“Imitation is the sincerest form of flattery,” said writer Charles Caleb Colton. We see that form of flattery in business in many forms.

Marketing is one of the areas where one company attempts to gain the success of another by imitating advertising or marketing efforts.

Take, for example, the Geico gecko. A humorous little character moved the company’s marketing efforts forward and took market share from other insurance companies.

 

Result: Humorous characters pop up in Allstate, Nationwide, and Farmers insurance commercials. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Surefire Way to Beat Indecision

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The Surefire Way to Beat Indecision

Indecision Sucks

Indecision Sucks

“One of the hardest things in the world to make is a decision.” While I’d like to attribute that quote to myself, I’m sure someone else coined that phrase long before I. As business owners we’re faced with problems that require decisions. One of the challenges we face when making a decision is to get bogged down into what Zig Ziglar called, “The paralysis of analysis.”

So then, how do we beat the paralysis of analysis and indecision? The surefire way to beat indecision is to ask a simple question: “What’s my return on investment”? That’s the FIRST question that should come to mind.

Whether the decision involves one concerning, time: “should I do this, or that”; or it involves money: “should I invest in this widget or that doodad”; the answer boils down to, “What’s my ROI“?

Let’s take business education as an example. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Holiday Greetings from the Empowered Pros

Holiday Greetings from the Empowered Pros

Cactus Garden Holiday Lights

Cactus Garden Holiday Lights

We’d like to wish a Merry Christmas to all who celebrate the birth of Jesus of Nazareth today.

For our friends, family and readers who celebrate the Festival of Lights, Happy Hanukkah!

For those who don’t celebrate either during this time of year we wish you all the best and a Happy Festivus!

To ALL our readers we wish a Happy, Healthy, and Prosperous New Year.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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The Shocking Truth About Internet Sales

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The Shocking Truth About Internet Sales

Internet Sales

Internet Sales

Go ahead; take a guess as to how much business is done via the Internet. If you’re like most Americans you’ll probably guess a pretty high number. After all, since the Internet went live more and

more of us are purchasing products with our hard-earned cash online, right?

News flash, according to Forrester Research, e-commerce sales between 2012 and 2017 will only account to about 10% of retail purchases. Of course this means that 90% of retail sales come from traditional brick-and-mortar providers.

Think about that for a moment. While we’d like to believe Internet giants like Amazon.com are destroying traditional businesses, the truth is they account for a very small total of the aggregate. Don’t get me wrong, Amazon still accounts for a good share of the $3.6 trillion dollar retail market but in the big scheme of things this internet juggernaut is small potatoes.

What IS happening now and projected to happen in the future is the continued growth of sales, but more importantly, the amount of research consumers’ conduct online before making purchases.

As most of you are well aware, shoppers are using the internet to research future purchases and are becoming more comfortable with the information they find online.

Social media, retail websites, and online forums are just a few of the examples consumers use to help make buying decisions.

What does this mean to you as a business owner? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Working With MailChimp

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Working With MailChimp and WordPress Popup Plugin

Working With MailChimp

Working With MailChimp

Hopefully you’ve noticed the change we’ve made to EmpoweredPros.com recently—adding a floating

opt-in form for our mailing list. As we grow and improve our blogsite, EmpoweredPros.com, we experiment with tools and techniques available to our readers before we write about them.

MailChimp and WordPress Popup Plugin are the latest tools we’ve experiment with and are happy to share our results with you.

Briefly, WP Popup Plugin is a plugin we added to our WordPress blog that integrates with MailChip Autoresponder. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Clayton Makepeace on the Astonishing Power of Fear

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Clayton Makepeace on the Astonishing Power of Fear

Readers,

Here’s another great article from Clayton Makepeace courtesy of The Golden Thread from American Writers and Artists, Inc. While it is specifically written for copywriters, many of you you are writing your own ad copy for business and this is a great article to help you write better copy. If you’re not writing copy, it’s still a great article to move your business forward. K&I


Clayton Makepeace on the Astonishing
Power of Fear
By Clayton Makepeace

Have you ever been tempted to squeeze an irresistibly cute bottom? Tell the judge where he can stick that speeding ticket? Claim a tax deduction you don’t really deserve? Drink and drive?

So why didn’t you?

What’s that you say? You don’t do those things because you’re a moral person?

Well, while your application for sainthood is being processed, consider the rest of us – imperfect folks who are sorely tempted to do all of those things and still don’t – simply because we fear the consequences.

In a word, “jail.” Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Dare To Be Respected!

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Dare To Be Respected!

respect

Dare To Be Respected

Dan Kennedy has a saying when it comes to business leaders, “You need to trade being liked, for being respected.” As harsh as that may seem, he’s got a point. The problem with being liked in business is people have a tendency to use you as a door mat.

We’ve all heard that the best way to get respect is to give respect. Up to a point I agree. In theory that’s a great idea. Let’s look at reality.

Michael Masterson in his book, Ready, Fire, Aim points out there are two different types of business people. The ones who need to win at all costs and those who know that winning by walking over people may get you rich, but at the end of the day it doesn’t SUSTAIN business.

If you’re dealing with the “winning at all cost” types, you can respect them all you want, they’ll never respect you…instead, they’ll walk all over you at the first chance. So what’s the answer?

It’s human nature to want to be liked. When you own a business, it’s only natural to want to be liked. We believe being liked means more business. This idea ain’t necessarily so. In business what we’re really looking for is our ideal client or customer. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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How To Be Successful By Complicating Your Life

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How To Be Successful By Complicating Your Life

complicated

Be Successful By Complicating Your Life

Let’s face it, nothing in life is simple, so why do we keep trying to make it so? Take for example the hundreds if not thousands of online business opportunities, multi-level marketing schemes, get-rich-quick schemes— I could go on. Each of these opportunities and schemes offering big riches MADE EASY.

I’m sure many of you have tried some of the easy way to riches plans out there; whether it was real estate, stock trading, Internet business; whatever.

The question is where does that leave us? I believe for the great majority it leaves us a little bit poorer or deeper in debt. After all, how did you pay for that $5000 “Quick Way To…” program or that $2000 “Easy…” plan?

Losing money or going into debt is bad enough but the worst thing that can happen is these types of programs tend to break our spirit. We lose interest in entrepreneurial endeavors, starting our own businesses, and we become cynical and jaded. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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3 Secrets to Build a Solid Business

3 Secrets to Build a Solid Business

As a new or aspiring business owner you need to live by the old saying, “Fail to Plan—Plan to Fail”.Person Drawing Success Words on Glass Board

Pretty simple really. If you plan on building a successful business, whether from the ground up or from a stagnant start, you’ve got to put pen to paper and make some plans. Follow these three “secret” plans and you’re well on your way to a successful business.

SECRET #1: Strategic Plan—This is your road map. Strategic plans are an ongoing process designed to provide a foundation for a businesses’ strategies, short- and long-term activities.

Strategic plans will include goals and objectives highlighting planned achievements relating to the business and its customers in the near-term…say within a year.

A strategic plan includes key strategies that will identify what success will look like in the future and plans that outline major programs with specifics of who, what, where, and when, and how. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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What Thomas Edison Can Teach Us About Failure

What Thomas Edison Can Teach Us About Failure

Will Failure Stop You?

Will Failure Stop You?

It never ceases to amaze me how wrong we humans can be. Take failure for example. All our lives we are taught failure is BAD. We must always triumph no matter what. Whether it’s in a physics class or on the gridiron—failure is NOT an option.

Well, I beg to differ with that view. Failure is always an option BUT it doesn’t have to be the end of life as we know it.

In fact failure’s a pretty good thing—REALLY!

Take Thomas Edison, for example, how many times did he fail before his lab finally found just the right filament to light the world? News flash: It took over 3000 experiments before Edison successfully invented and patented the electric light bulb.

If Edison didn’t give up after over 3,000 failures what about our businesses? Do we give up if a marketing campaign doesn’t work out as expected? Or do we learn what doesn’t work and move on? Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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