Archive for November, 2014

5 Steps to Improve Your Social Media

5 Steps to Improve Your Social Media

Facebook-Social Media?

Facebook-Social Media?

Let’s get something straight; social media isn’t a new thing. It didn’t start with MySpace.com, or Facebook.com, or even Twitter.com.

Social media has been around for quite a long time. In fact it dates back to the 19th century…yep, the good old 1800’s—perhaps even further back.

What is Social Media?

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Keith is the resident writer and troublemaker at Empowered Pros.
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What’s Your Market?

What’s Your Market?

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Is This The Right Market?

In my last post I talked about knowing who your ideal customer may be. See: Start With The Who.

If you’re just starting a business a good place to start is by identifying your ideal customer. If your business has stalled or peaked, perhaps you need to re-evaluate who your customer really is.

While identifying that ideal customer is important, in Eric Ries’ book, The Lean Startup, he relates how many business startups fail because they misidentify their ideal client.

In fact, the new business may have gone to great lengths to pinpoint their ideal customer only to fail miserably because their model customer wasn’t interested in the startup’s product or service.

Needless to say this can be pretty frustrating.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Start With The Who—7 Questions That Can Increase Profits

How would you like to make MORE money in your business with LESS clients or customers? Would you rather have 1000 people

7 Questions

7 Questions

purchasing $10 ten percent of the time or have 200 people purchasing $50 fifty percent of the time?

Sound impossible, well it’s not if you have properly identified your ideal client or customer.

“Start with the who then work backwards”—profound words from marketing genius Dan Kennedy.

According to Dan, the most important thing a business owner can do is to take time to learn EXACTLY who is their ideal customer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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