Archive for November, 2014

10 Steps To Becoming a Better Writing

10 Steps to Becoming a Better Writer
Thanks to Brian Clark at
Copyblogger

10 Steps to Becoming a Better Writer
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Keith is the resident writer and troublemaker at Empowered Pros.
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Thanksgiving Wishes

Thanksgiving Wishes

Army+Soldiers+Celebrate+Thanksgiving+Afghanistan+oZtXNtRJ2bml1

Photo Courtesy of the Rhino Den at Rangerup.com-RLTW!

The trooper looks out over the HESCO barriers and barbed wire—it’s a view you’d have to see to believe. The road winds its way along the valley floor next to the dry wadi. No dust on the road means no cars or trucks…maybe a few hours of piece.

He takes in a deep breath and sighs, the smell of dust and sewage is thick in the air. Although its late November the sun still burns during the day and nights are bitterly cold; it’s like a light switch going from hot to freezing after sunset.

His stomach growls, a bit louder than the last one, the hunger pangs of a young man far from home and the empty place in his heart so far from family. Time to eat and reflect on home.

All across the world young men and women will spend this Thanksgiving at remote outposts.

At a time we celebrate and give thanks to whatever deity we may worship—or not; at a time when we are surrounded by family and friends, please take a moment when you say your Thanksgiving Day prayers and give thanks for those young men and women on freedom’s frontier. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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4 Secrets to Increase Your Productivity

4 Secrets to Increase Your Productivity

“It seems like the more I do, the less I get done.”

Do those words sound familiar? If so, incorporate the 4 secrets I’ll share with you today and that phrase will be a thing of the past.

Setting the Stage to Increase Your productivity

As a business owner or entrepreneur you are the chief visionary of your business(s). Any activity you do on a day-to-day basis that takes away from steering the course for your company is wasted energy.

The Pareto Principle

pareto-principle

The Pareto Principle

Probably better known as the 80/20 rule, the Pareto principle, or law, states that essentially for any activity, 80% of success is accomplished by 20% of the effort and therefore 80% of effort only accomplishes 20% of success.

For example, 80% of the sales in your company is a result of 20% of the activity. Put another way, 20% of your sales staff is producing 80% of your sales while the other 80% of your staff is only producing 20% of sales.

The same holds true for you, the visionary of your company.

As Lee Milteer, success author and coach points out; on a daily basis that 20% equates to approximately 96 minutes of PRODUCTIVE time. Think about that; just an hour and a half of time to get your most productive time. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Working With Weebly

Working with Weebly

Working with Weebly

Working with Weebly

Weebly is a web hosting service with embedded drag-and-drop web building software which makes it easy to put your thoughts into a viable website.

If you’re starting a business or interested in testing an idea online then Weebly.com might be for you. In less than 30 minutes I put together a free website as a test of Weebly’s functionality. See www.kisagroup.weebly.com

Like WordPress, Weebly allows you to test a website, its look, its “feel”, and tweak the site before you’re ready to invest in greater functionality.

WordPress Versus Weebly

Where WordPress.com and WordPress.org are focused on building blogs, Weebly is focused on building websites…but you can add a blog with Weebly if you’d like. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Empowered Pros Guest Post

Today I’d like to share a great post from Clayton Makepeace a 42-year veteran of copywriting. A shout out to AWAI’s Golden Thread Newsletter for allowing us to republish this great article.

Are These Three Marketing Sea Changes Killing Your Response?

By Clayton Makepeace

  • Why your marketing model is failing you …
  • Why your sales copy is losing its effectiveness …
  • Why everything you think you know about attracting new customers and selling to existing customers is quickly becoming obsolete …
  • And, what you must do NOW to create explosive response in the mail and on the Web …

I’m so old, I’ll betcha my tie has gone in and out of style at least five times.

Not that I pay much attention to such things, mind you.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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9 Dale Carnegie Secrets to Build Clients

9 Dale Carnegie Secrets to Build Clients

Dale_Carnegie

Dale Carnegie

It wasn’t too long ago I worked for a Dale Carnegie franchisee. I’d taken the Dale Carnegie Course just after retiring from the Air Force and was asked to work with the local franchisee. I learned a lot from working with the Dale Carnegie organization and I’d like to share a bit with you.

Dale Carnegie began his career developing and teaching his famous Dale Carnegie Course in Effective Public Speaking and Human Relations. Years later he became world famous after writing one of the original “self-help” books, How To Win Friends and Influence People.

Many of his rules apply to developing good relations with other which, of course, is our goal in life and in business.

Here are 9 Dale Carnegie Secrets to Build Clients:

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Customer Value—It Goes Both Ways

Customer Value—It Goes Both Ways

NOBSWhether you know it or not, MOST marketing online is direct marketing. Yep, direct marketing—the same direct marketing that shows up in your mailbox, or shows up in your magazines with long letters explaining why you should buy this product or that service.

Now before you turn up your nose and raise the BS flag stick with me for a minute.

While most of us think of direct mail as the “junk” in our mailbox, in reality its roots are in scientific marketing. Marketing directed at specific consumers, marketing tested for efficiency and—now don’t fall out of your chair—marketing based upon maintaining a long-term relationship between the marketer and the consumer.

With its roots in the 19th century catalog industry, direct marketing had always been somewhat of a stepchild in advertising and marketing circles.

THEN ALONG CAME THE INTERNET

Opt-in forms, sales funnels, email campaigns are ALL forms of direct marketing
only in a new media—the Internet.

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Working with WordPress

Working with WordPress

 

WordPress

WordPress

What I’d like to explore today is a FAIRLY easy system that can get you up and running a blog in no time for little or NO cash—WordPress.

First, what is WordPress?

WordPress is an open source (free) software tool specifically designed for blogging. It essentially provides a template system that allows users to install and change themes that give the look and feel to the blog.

A system of plugins allow users to add over 30,000 features to their blogs.

WordPress comes in two varieties: WordPress.org and WordPress.com.

What’s the difference? Glad you asked! Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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Veteran’s Day—Take Time to Thank a Veteran

Veteran’s Day—Take Time to Thank a Veteran

It’s Veteran’s Day in the United States and Remembrance Day in the United Kingdom and Canada.

Please take time and thank a veteran today.

Thank a Veteran

Remember Our Veterans

What is Veteran’s Day and Why is it a Holiday?

President Woodrow Wilson first recognized Veteran’s Day as Armistice Day in November of 1919 commemorating the end of hostilities during World War I on 11 November of that year.

It was nearly 15 years later that Armistice Day was officially recognized on June 4th, 1926  by the United States Congress in a joint resolution which stated the day should be commemorated:

“…with thanksgiving and prayer and exercises designed to perpetuate peace through good will and mutual understanding between nations…” (a ) (italics mine)

The resolution went on to say:

Whereas the legislatures of twenty-seven of our States have already declared November 11 to be a legal holiday: Therefore be it Resolved by the Senate (the House of Representatives concurring), that the President of the United States is requested to issue a proclamation calling upon the officials to display the flag of the United States on all Government buildings on November 11 and inviting the people of the United States to observe the day in schools and churches, or other suitable places, with appropriate ceremonies of friendly relations with all other peoples.” ibid (italics mine)

In 1938 Armistice Day became a legal holiday by official act in the United States and was essentially a day set aside to honor the veterans of the First World War.

It wasn’t until 1954, however, when the act was rewritten to strike out Armistice and replaced with Veteran’s.

This year marks the 60th anniversary of Veteran’s Day.

What’s the Difference Between Veteran’s Day and Memorial Day?

Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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4 Rules to Follow When Deciding, “What’s Your Message?”

Today we read and hear about target marketing; magnetic marketing, relationship marketing, permission marketing and I could go on.

What's Your Message?

What’s Your Message?

Marketing greats such as Dan Kennedy, Seth Godin, and others have broken the code, so to speak, on what it takes to connect with your client or customer.

Breaking the code is easy: As a business owner you MUST communicate your message to your targeted client or customer to draw them to you and build a relationship.

Implementing the code—not so easy. Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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