Archive for October, 2014

What Drives Our Nation?

What Drives Our Nation?

“Don’t let anyone tell you…that it’s corporations and businesses that create jobs.” Hillary Clinton at a campaign event Friday, 24 October 2014, for Martha Coakly.

What Drives Our Nation?

What Drives Our Nation?

My youngest son is a retail store manager in a Las Vegas mall. He’s been involved with retail since his college days at the University of Reno.

He started his retail career a salesperson working at the Reno Apple retail store where he managed to move up the ladder from salesperson to training manager in that store.

It isn’t hard to make the stretch that his background in Navy Junior Reserve Officer Training Corps helped establish the leadership skills he’s used to become successful in retail.

After a couple of years with Apple he took a position as assistant manager  and then manager for a major audio retail store in Northern Nevada.

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Keith is the resident writer and troublemaker at Empowered Pros.
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Copywriting Jobs in the 21st Century

Copywriting Jobs in the 21st Century

In the last couple posts I talked about the American Copywriters and Artists, Inc. 2014 Bootcamp and Job Fair—FastTrack to Woman typing on a modern keyboard. White background.Copywriting Success.

But what is copywriting and why would several hundred people pay nearly $2000 a person to attend?

According to Dictionary.com, copywriting, a noun, derives from copywriter, and is the use of words to promote a person, business, opinion, or idea.

Wikipedia.com says copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Reading these definitions makes if fairly easy to see that copywriting is designed in one way or another to influence…to persuade.

Some of the greatest copywriters of the past, Hopkins, Ogilvy, and others would probable have agreed with Judith Charles definition in Robert (Bob) Bly’s book, The Copywriter’s Handbook: “A copywriter is a salesperson behind a typewriter.”—or Read the rest of this entry

Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp 2014 – Final Day

AWAI Bootcamp 2014 — Final Day

The mood in the grand ballroom was mixed today as last night’s Luau and party-till-you-can’t-party-anymore session left more than a few a bit…oh shall we say…tired? The party may have lasted until dawn leaving a lot of folks tired but the excitement was still high for the final day. At the same time, there were also feelings of relief…hey it is a bootcamp and we do have other lives; disappointment…we met a lot of great folks, learned a lot, and felt the excitement of Project Freedom. Could this really be the end?

AWAI saved some of the best for last on Saturday. The lineup today included a touching message from Sean McCool, a kick-butt Circle of Success session with Will Newman, Jen Stevens, and John Forde…oh and a simultaneous session with Joshua Boswell (wink to all the attendees about that) and the topping on the cake for learning sessions…copywriting legend Clayton Makepeace!

Ingles-200-horas-Ingles-gratis-Get-to-Work

AWAI Bootcamp’s Over-Now Get to Work!

Clayton’s concluded his superb talk on How to Beat Any Control by the announcing this year’s winners of Clayton’s Spec Challenge. Yes, I said winners! Two new CUB copywriters will be working with Clayton this year and even though they each won over $12,000 you can’t put a price on the ability to work with Clayton and his kick-butt team.

AWAI gave a free lunch…yes, there really is such a thing…and concluded the day with those hard-working folks who’d submitted specs to AWAI and won $1000 each. A tip of the hat and congratulations to all of the winners this year who’ve earned the opportunity to work closer with Katie and Rebecca and all the staff at AWAI.

Rebecca Matter had the pleasure of introducing AWAI’s Copywriter of the Year for 2014, Nick Usborne. She did a great job although she has a challenge with public speaking and was a bit choked up since Nick’s been a mentor to her. Congratulations Nick, it’s well deserved and we’re all very happy for you.

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Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Three – Job Fair

AWAI Bootcamp Day Three — Job Fair

It’s now Friday morning and we hit the ground running with A Taste of Niche Markets” Web Copywriting Opportunities with Rebecca Matter, Nick Usborne, Heather Robson, Lori Haller, and Charlotte Crockett…I have to admit…I slept in. The good news is all the sessions are recorded and the audio will be on AWAI’s website!

AWAI Job Fair

AWAI Job Fair

After a brief Jumpstart session by Joshua Boswell, Mindy McHorse from The Barefoot Writer and frequent contributor to AWAIOnline talked about how she conquered her fear in order to achieve a six-figure income.

One of my AWAI favorites, Will Newman, gave a great presentation on The Single Most Important Secret to Headline Success. I was so impressed with his presentation and teaching ability I made up my mind to invest in the AWAI Circle of Success (COS). Will’s is one of the instructors for this program and I hope I’ll get him during my advanced training as a COS member.

Next on deck was copywriting greats John Forde of The Copywriter’s Roundtable and Jen Stevens giving us a chance to review What Worked … What Didn’t. Having the opportunity to vote on previous campaigns was an eye-opener and fortunately John gave us a great website to keep up with our review…more on this later.

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Keith is the resident writer and troublemaker at Empowered Pros.
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AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

AWAI Bootcamp Day Two

Thursday and day two of AWAI’s Bootcamp started early with breakfast at 7:00 AM followed by a break-out session on Financial copywriting at 7:05. So, I grabbed a cup of coffee and was able to get a seat before the room became SRO (standing-room-only).

The host and presenters, Charlotte Crockett, Chris Allsop, and Guillermo “G” Rubio, discussed some of the fine points of writing copy for financial markets and surprisingly, having a business or financial background wasn’t necessary to break into this market. What WAS necessary was a desire to learn…go figure!

While focusing initially on writing controls for financial newsletters, stock offerings, and alternative investment analysis, I was surprised to find financial copywriting also includes areas such as credit cards, insurance, and other financial vehicles.

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Keith is the resident writer and troublemaker at Empowered Pros.
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A Pilgrimage to AWAI Bootcamp 2014

A Pilgrimage to AWAI Bootcamp 2014.

American Writers and Artists, Inc.

American Writers and Artists, Inc.

This year marks my first year at an American Writers and Artists, Inc. (AWAI) Bootcamp. I’ve wanted to go for some time and this year I was able to clear my calendar and make the pilgrimage to Delray Beach, Florida for AWAI’s four day, intensive, program entitled “FastTrack to Copywriting Success”.

Upon my arrival at West Palm Beach International Airport yesterday I met other pilgrims headed to Delray Beach for the conference. Pat, a retired psychologist who’s interested in writing for alternative health businesses and Donna, who’s already started her E-newsletter and graphic design business—thanks to recent downsizing by her former employer.

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Keith is the resident writer and troublemaker at Empowered Pros.
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